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We have written before about the lessons that entrepreneurs can learn from the band OKGo. It's not a hard argument to make as the band continues to make incredibly innovative and popular music videos.

Today at the Web 2.0 Summit in San Francisco, Adam Sadowsky from Syyn Labs gave an Ignite talk on how his company helped the band build the Rube Goldberg machine that was featured in the second version of the "This Too Shall Pass" video.