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Wieden+Kennedy, the advertising agency that made the absurdly popular Old Spice campaign on TV and the web called "Smell Like a Man" announced today that it is now accepting applications from brand-friendly tech startups for admission to its incubator program, the Portland Incubator Experiment (PIE). The Portland, Oregon company has partnered with Nike, Target and Coca Cola to create a shared office space, mentorship plan, partnership considerations and a small funding opportunity. The project hopes to draw startups from a national pool of applicants.

Previous iterations of PIE have housed some strong technology startups, including Urban Airship, PHP Fog and BankSimple. Collaboration between PIE and some of these big brands has been technically interesting as well. Nike worked with PIE this Spring to hold a data hackathon that brought developers together to create mashups and analysis of newly opened data about the company's sprawling manufacturing and supply chain network.