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If there's one thing every entrepreneur realizes before launching a new venture, it's that one of the most important steps toward success is getting your name out there. If you're

Media relations starts with understanding the basics and finding the right leads. Next, you want to craft a powerful enough message that will make the media want to cover you.

This is a follow up to my first post, Media Relations 101 for Your Startup. Knowing how to write up an awesome email pitch and how to smooth talk a

First off, you do not need a PR firm. The retainer is usually not worth it, especially for a young, growing startup because your product is still drastically changing and

It's hard to believe that it is May already as a third of the year is complete and summer is almost here. With graduation season upon us, perhaps the entrepreneurs

While few of us are bold enough to lay claim to Nostradamus-like powers of prophecy, it's still interesting to read industry predictions. ReadWriteWeb recently released a list of tech predictions

It's only late afternoon and we've already got a Thanksgiving mystery. API strategist Ben Metcalfe and former SVP of Marketing for Tesla Motors Daryl Siry recently launched Plato's Forms. The

When you're bootstrapping your startup from your basement suite, media relations is often the default responsibility of the non-tech cofounder. For those who haven't already navigated the emotional peaks and

Peter Shankman knows a bit about startups and PR. Ever since launching his own venture, Help A Reporter Out (HARO), last year, he's been living at the crossroads of journalists