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Weekend Reading: <em>Mobile Marketing</em>, by Cindy Krum
One of our favorite new trends here at ReadWriteWeb is the quickly growing field of mobile technology and how we can take more of the Web along with us when we leave our computers. Because of the expanding popularity of smartphones and mobile data use, startups these days need to develop plans for marketing their brand on mobile devices at very early stages of their development. Cindy Krum, CEO of Rank-Mobile, a consulting firm focused on mobile marketing and SEO, is the author of this week's featured read, Mobile Marketing: Finding Your Customers No Matter Where They Are.
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