ReadWriteStart

Originally released as an unofficial calendar for SXSW in 2008, SCHED* quickly garnered a lot of praise for its events management database. As SCHED picked up clients, it started to use Google Docs to help get data into its system, doing so with such success that Google featured the company in a post on the Google Enterprise blog. Being featured in Wired, the New York Times, the Google blog - all good indications to a startup that you're doing something right.