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Two years ago, 93% of Americans believed companies should have a social media presence. Today, brands are hiring social media specialists for customer support, crowdsourced product development, promotions and even

Even if you're not quite ready to show the public your product, you can still create a good website and a solid online presence for your startup. I want to

Earlier this week we provided a few tips for marketing your startup on the cheap, and a large part of that involves managing your brand's social media presence. Well that's

Now that businesses have all rushed to have Twitter and Facebook profiles and to maintain company blogs, has the onslaught of information made it actually more difficult to get your

On Thursday morning of this week I will be interviewing Gary Vaynerchuk, social media maven and host of the wildly popular Wine Library TV video podcast. You may remember we

Building strong networks and developing meaningful relationships are cornerstones to business success. Although it may be a cliche, "who you know" can be incredibly important for startups. With the growth

Taking advantage of the increasing importance of social media management for businesses, Spredfast, a finalist at this year's Microsoft BizSpark Accelerator at SXSW, has received $1.6 million in funding from

Although securing and promoting your company's brand is an important step when starting a business, and although protecting that brand can be an ongoing concern, the question of what it

We've been on a "leveraging social media to boost your brand" trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk's Crush It! and

In the last few months several startups have asked me how to approach corporate blogging. Judging by the frequency of requests, Gartner was right in suggesting that corporate blogging is

A year ago we launched the ReadWriteWeb Guide on Community Management with the knowledge that "Community Manager" would become an increasingly popular job title. Since then, the requirements of keeping

Social media maven and "average Joe" wine connoisseur Gary Vaynerchuk is the author of "Crush It!: Why NOW Is the Time to Cash In on Your Passion", a step-by-step how-to

In this week's installment of the ReadWriteStart Weekly Wrapup, we analyze some industry predictions on social media and provide entrepreneurs with some stock tips to bring to the negotiating table.

While few of us are bold enough to lay claim to Nostradamus-like powers of prophecy, it's still interesting to read industry predictions. ReadWriteWeb recently released a list of tech predictions

A month ago, Adam Duffy and Sean McCullough were diligently preparing for the acquisition of their Tulsa Oklahoma-based company Ping.fm. ReadWriteWeb covered the Seesmic deal in early January and since

Presentation company Slideshare recently released its list of "5 Social Media Secrets for 2010". While these secrets certainly sound like great suggestions, we thought we'd connect them to some concrete

Social media is likely to be factored into your ad budget for the new year, but the problem is deciding which format best suits you. Highly controversial, tech influencers like

Aptly-named consumer trend blog TrendsSpotting just released its poll from more than 30 social media influencers. The market research presentation identifies six trends that will change social media in 2010.

Creathor Venture is a 25-year-old venture capital firm based in Germany and Switzerland. That makes it unusual. In 1984, when it started, not a lot of VC funds were in

In late August Br.st was nothing more than a URL shortener service with link stats and malware filters. While the company allowed users to cross post to social networks like