ReadWriteStart

You have to be able to tell a good story. I mean that as a general rule. (i'm a folklorist after all, right?)

But when you're an entrepreneur, it's particularly important that you can craft a story to share with others, one that really encapsulates what you do and why you do it. Your audience could be a customer, investor, journalist, colleague, friend, and you need to be ready to be imaginative, memorable, strategic.