ReadWriteWeb

Five years ago it was strange to see TV (a form of entertainment built for at-home consumption) rally people to congregate outside of their homes. Special programming like heavy weight boxing title matches, the Super Bowl and the Oscars could encourage viewers to establish a shared viewing experience, but regular shows rarely commanded the same effort. Today, bar-hosted TV screening parties are as common as beer. In an effort to build on the shared viewing experience, popular HD television site Hulu is expanding beyond its walls. The company launched its Watch Now Facebook App where audiences can watch season premieres and comment in a group setting.