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A couple of weeks ago, I surmised that because Apple enjoys a dominating end-to-end position in the digital music market, most consumers are never really affected by the DRM restrictions they impose -- if users are buying music to play on their iPods, then they don't really come in contact with the DRM. If consumers aren't bothered by DRM, or perhaps not even aware that it exists, will "no DRM" resonate as a marketing message? Recently released sales data seems to suggest so.
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