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Identified Hits is a new Facebook ad network that is taking a page from the Beacon play book. Beacon, you'll remember, is Facebook's endorsement-based ad service that uses user actions

SixApart launched BlogIt by TypePad last night, a Facebook app that lets you post to SixApart blogs and other blogging software like WordPress, Blogger and Tumblr, to your Facebook Newsfeed

"Consumer apps" is a rather broad topic to tackle, so rather than try to recount everything that has happened across the entire cosmos of consumer web applications in the past