Black Friday - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/Black Friday en Copyright 2009 Richard MacManus readwriteweb@gmail.com Tue, 24 Nov 2009 12:40:23 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss Black Friday, Cyber Monday...Mobile Tuesday? Do we really need another shopping holiday? Some marketing firms and major retailers think we do. To follow up on the success of Black Friday, the start of holiday shopping season for American consumers, and Cyber Monday, the day when we surf online for the deals we missed at the mall, a mobile marketing firm called Mobigosee is planning to launch "Mobile Tuesday" on December 2nd of this year.

]]>Sponsor

]]> The concept for Mobile Tuesday was born out of research that showed that the Tuesday after Thanksgiving was a slow shopping day, as are many Tuesdays throughout the year. To encourage the shopping madness to continue, Mobile Tuesday will send out coupons from various retailers to participants' cell phones. Mobigosee is paid only when those mobile coupons are redeemed.

According to AdAge, the advertising campaign, including radio and outdoor media, will launch tomorrow in 10 U.S. cities. Earlier this year that campaign was going to include a major car manufacturer and several well-known luxury brands, but due to the weakening economy, many of the early participants were forced to pull out as budgets were slashed. Tomorrow's launch will now just include McDonald's, Finish Line, and RedTag.

Mobile Tuesday's promotion will also have an online presence at a yet-to-be revealed URL. However, some 18,000 crafty shoppers have discovered the link thanks to sites posting Black Friday deals. Mobigosee already considers the campaign a success as they have surpassed their original goal of 5,000 and the campaign has not even officially begun.

]]>Discuss]]> http://www.readwriteweb.com/archives/black_friday_cyber_monday_mobile_tuesday.php http://www.readwriteweb.com/archives/black_friday_cyber_monday_mobile_tuesday.php Trends Mon, 01 Dec 2008 06:10:32 -0800 Sarah Perez 25 Online Resources to Prepare You for Black Friday Christmas_baubles.jpgBlack Friday has traditionally been one of the busiest shopping days of the year, but with the current state of the economy, many people are wondering whether 2008 will be a comparative disappointment.

Last year, online spending was recorded at $272 million on Thanksgiving, and $531 million on Black Friday; this year holiday shopping is expected to be more challenging with one in five shoppers saying they simply have less money to spend. With that in mind, we've created a Black Friday resource list to help you navigate your way to a bargain.

]]>Sponsor

]]> If you're not familiar with Black Friday, it is the day following Thanksgiving (always on a Thursday), and typically signifies the beginning of the Christmas shopping season. Retailers slash prices and open stores in the wee hours, and customers are known to line up hours before the store is expected to open in an attempt to grab some bargains.

According to Shopzilla's Helen Malani, shoppers are turning to the Web, not only for shopping, but for gift ideas and product research. "Whether they make those holiday purchases online or in stores, the Internet will have a tremendous influence on holiday sales this year," she said.

So if you're willing to do a bit of research on the Web, there is a strong chance you'll find some of the best deals available.

Where to find information about Black Friday online

In the lead up to Black Friday, retailers oftentimes leak special offers, and there are plenty of sites that offer up that information. Problem is, how do you know where to look? Here are four sites that you might want to bookmark. All offer RSS and e-mail subscriptions to keep you up-to-date.

Black Friday 2008

Black Friday Info

Cheap Stingy Bargains

Note: Cheap Stingy Bargains offers coupons and coupon codes all year round
as well as Twitter updates

Black Friday at Gotta Deal

Comparison Shopping Search Engines

According to a recent study by Shop.org, 78 percent of retailers plan to offer free shipping at some point during the holiday season. This is great news for the budget conscious among us, but where do you find the best deals online? You start with price comparison search sites.

If you do decide to go and face the crowds, don't forget to plan your strategy by visiting ShopLocal to find the best deals in your area.

Finally, if you're willing to rise before dawn and wait in line in the cold there's a good chance you can find a bargain on Black Friday; if you miss out, don't worry too much, you can always find a great deal online come Cyber Monday.

If you know of any other great sites, please share them with us.

]]>Discuss]]> http://www.readwriteweb.com/archives/online_resources_to_prepare_yo.php http://www.readwriteweb.com/archives/online_resources_to_prepare_yo.php Best Of Sat, 15 Nov 2008 12:54:05 -0800 Lidija Davis