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How will the semantic web be monetized? How about in the form of monthly reports tracking restaurant reviews on Yelp, CitySearch and hundreds of other websites, for sale to restaurateurs for just $25 per month? That's what semweb startup BooRah is betting on with its new product, the BooRah Restaurant Reputation Report.
When we say that semantic technology has a whole lot of awesome potential, this is a fun example of what we're talking about. If it can be done for restaurants, we expect similar analysis of online sentiment can be sold for all kinds of different real-world sectors.
BooRah, a restaurant review site we first reviewed earlier this year, just announced the availability of an API that will allow other web sites and business to offer online reviews and ratings from BooRah to their customers. The API will surface most of BooRah's data about a given restaurant, including ratings, menus, discounts, and coupons. BooRha also hopes that developers will implement this data in location aware applications through Mozilla's Geode and on the iPhone and Android platforms.
BooRah is a semantic and natural language processing aggregator of restaurant reviews. The service pulls in reviews from numerous review sites and a substantial list of restaurant review blogs, then analyzes the emotional tone of the reviews it finds. Good reviews ("Rahs") and bad reviews ("Boohs") are collected concerning food, service and ambience.
It's a small but interesting site and the basic premise here is something that could be expanded beyond restaurants alone, something the company says it intends to do. I like it a lot.
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