ReadWriteWeb

Marketing consultant and web connoisseur Noah Brier has launched a simple but fascinating project called BrandTags.net. The idea is that visitors are shown a logo, we respond with a word or very short phrase that we associate with the corresponding brand and then we're given the option to view all the "tags" given a brand in a big tag cloud.

It's a simple but elegant and interesting experiment. The tag cloud for Walmart, for example, shows that the word "evil" is pretty big - but "cheap" is even bigger! We've embedded the site below in an iframe if you want to try it out yourself.