ReadWriteWeb

The innovative OPML browser plug-in BlogRovr is announcing tonight that it has been acquired by PR monitoring and ad sales startup BuzzLogic. It's a victory for all the startups who face hostile questions about "how are you going to monetize that?" and answer by pointing to the potential for data mining. For BlogRovr users, who piled up the feed subscription and traffic data that make up much of Blogrovr's value, it's a clarion call to engage with the hard questions about data portability and ownership.

BlogRovr lets you identify what blogs you read, then notifies you when any URL you visit has been linked to by one of those blogs. That technology will remain free but will now be put to use for PR monitoring and advertising sales by BuzzLogic.