ReadWriteWeb

A growing part of the software sales process involves offering trials or try-before-you-buy programs. Buyers love it, but it puts pressure on the vendors to deliver during this important process. I recently trialed software from Vertical Response, which offers self-service email marketing. I needed a way to create, send, and analyze our email campaigns. So I signed up and the product ended up doing a great job across the board. Here then are some lessons learned going through the process as a buyer.