ReadWriteWeb

Etelos is adopting OpenID and Single Sign On(SSO) for its partners that sell business applications. The service will provide a single point of user authentication for business applications distributed through Etelos marketplaces.

OpenID will primarily serve small business customers who use business applications from Etelos partners. OpenID will provide small businesses with an identity solution that gives them easier access to the applications they use. Etelos develops and operates private-labeled marketplaces for Web-based business applications such as Eventbrite and Box.net.

Web Office vendor Etelos announced recently that it is enabling enterprise customers to white-label the Etelos platform, via a multi-product offering called the Etelos Platform Suite (detailed below). Up till now, Etelos has been a company that offers a wide range of apps and services to developers and vendors - it took care of everything from billing to customer management. Most of that service offering was done via a proprietary platform. Essentially, now Etelos is letting other companies use that platform to do the very same thing.

The Etelos Application Framework today launched a key new feature: the ability for applications there to run offline and sync when connectivity is available. The company requires zero code changes to be made in order for apps to go offline.

From apps developed natively for the Etelos marketplace to enterprise installs of Google Apps, MediaWiki and WordPress - the company expects a wide range of apps to make use of the offline functionality.