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Microsoft Isn't Laughing At Twitter Parody Of Windows Exec

By Dave Copeland / February 13, 2012 1:30 PM / View Comments

shutterstock_microsoft_windows.jpgMicrosoft demanded the takedown of a phony Twitter account purpoting to be that of Windows Division President Steven Sinofsky.

Over the weekend, Microsoft used its @BuildWindows8 account to send a message to the account owner, saying "@StevenSinofsky please see guidelines on parody and impersonation. Your account is not following them them and has been reported."

A Proposal to Fix Online Identity

By Jon Mitchell / February 10, 2012 11:53 AM / View Comments

shutterstock_constellation.jpgFacebook's social graph of you isn't you. It's an approximation and an extrapolation based on little clues you've left lying around the Web. Using your Facebook or Google identity gives those services more data points about what you do, but that doesn't mean it substitutes for whom you are.

The central thing wrong with the social Web is that users don't own their identities. Users share themselves with identity services - like Facebook and Google - that then act as representatives of the people using them. Facebook and Google allow other sites to rent those identities. But when you log in to a new service using Facebook Connect, you are actually constraining your identity to the Facebook version of it, though you're expanding Facebook itself. Do you want to be the same version of yourself everywhere else as you are on Facebook? Or Google?

Big Question (Answered): "Do You Have Too Many Facebook Friends?"

By Robyn Tippins / February 9, 2012 7:04 AM / View Comments

big-question-150.pngEvery day I jump onto Facebook for my work, but honestly, I never use it as it was intended. If you send me a message or like my status, I might engage, but I never reach out to folks. My stream is full of interesting content about people I don't know enough to care about. I know that sounds rude, but there's really only so much room in your life for connections. I have a little over 700 friends and I think that's about 500 too many.

I've been considering paring down for some time, not because I think my connections aren't cool, but because I'm missing out on things like my family's birthday notifications and friends' graduations. Not long ago I found out that one of my best friends had a son who was having brain surgery. Apparently he'd had a condition for some time, but I'd never seen her mention it because I have too many connections.

Daily Wrap: The "Not on Facebook" Movement and More

By Robyn Tippins / February 6, 2012 6:03 PM / View Comments

dailywrap-150x150.pngAlicia Eler explores the not on facebook movement. This and more in today's Daily Wrap.

Sometimes it's difficult to catch everything that hits tech media in a day, so we wrap up some of the most talked about stories. We give you a daily recap of what you missed in the ReadWriteWeb Community, including a link to some of the most popular discussions in our offsite communities on Twitter, Facebook, LinkedIn and Google+ as well.

What Feminists Are Saying About the Facebook IPO

By Marshall Kirkpatrick / February 5, 2012 7:24 PM / View Comments

Facebook has announced what will likely be the tech industry's biggest Initial Public Offering of stock ever. What do practitioners of feminism, a philosophy centered in the experiences of women, have to say about the political economy of the world's biggest social technology company? They've raised a number of interesting questions so far.

It seems that everyone has an opinion about Facebook's stated goal of being a force for good in the world. Feminists online have also raised questions about the company's unusually exclusive all-male Board of Directors and about mega-powerful COO Sheryl Sandberg's public calls for women to pull themselves up by their own bootstraps. As a cultural phenomenon of historic proportion, what does the Facebook IPO mean with regard to gender?

[Poll] What Is Facebook's Best Mobile Monetization Strategy?

By Dan Rowinski / February 3, 2012 8:30 AM / View Comments

You would think that a company with 423 million monthly active mobile users would find a way to squeeze some revenue out of them. Easier said than done. The biggest question to come out of Facebook's S-1 filing for its IPO was how the company could monetize its robust mobile app ecosystem. How will Facebook do it? Stitching in mobile banner ads is not likely a solution for Facebook. We explore Facebook's opportunities and ask for your opinion in this week's ReadWriteMobile poll.

A Ludicrous Value Proposition, If Not From Facebook

By Scott M. Fulton, III / February 2, 2012 12:30 PM / View Comments

Mark Zuckerberg (150 sq).jpgSome weeks ago, I happened to drive by an evangelistic church whose outdoor marquis speaks about as well of the present times as any I've come across. "And there followed hail and fire mixed with blood," it read, "and they were cast upon the Earth. Like us on Facebook!"

The initial public offering of Facebook stock, now likely to come in May, is as much a test of faith as any corporation has ever given its prospective shareholders. To Facebook's credit, its prospectus, as given in its Form S-1 filing yesterday, makes its plea completely and carefully. Many companies provide a perfunctory paragraph to investors under the "Risk Factors" heading. Facebook's entry reads like a self-indictment.

Looking for a Better HootSuite? Try Gremln.

By David Strom / February 2, 2012 5:30 AM / View Comments

gremln-150.jpgIf you aren't happy with scheduling your Tweets and analyzing the sentiment of your social networking accounts, a new service from Gremln.com is available today that might be a better alternative. The company has been part of the St. Louis-based Capital Innovators startup accelerator/incubator program that we wrote about yesterday.

Zuckerberg's Letter to Shareholders: "Personal Relationships Are the Fundamental Unit of Our Society"

By Abraham Hyatt / February 1, 2012 2:12 PM / View Comments

Zuckerberg_lowangle_150.jpgEditor's note: As part of Facebook's initial public offering announcement today, founder Mark Zuckerberg included this letter to potential shareholders.

"Facebook was not originally created to be a company. It was built to accomplish a social mission - to make the world more open and connected.

We think it's important that everyone who invests in Facebook understands what this mission means to us, how we make decisions and why we do the things we do. I will try to outline our approach in this letter.

Big Question (Answered): "What Does the Facebook IPO Mean To You?"

By Robyn Tippins / February 1, 2012 5:02 AM / View Comments

big-question-150.pngMany people are expecting Facebook to file for its initial public offering today. In what could be the biggest tech IPO in history, Facebook would be aiming for a $75-100 billion valuation. They are looking to raise $10 billion in stock.

Facebook is expected to go public under the symbol "FB," but it's unclear whether they will list on the NYSE or the NASDAQ. With $3.8 billion in ad revenues in 2011, Facebook is on a roll. But what does that mean to the typical Facebook user?

What Does the Facebook IPO Mean To You?

We asked and culled your responses from Facebook, Google+ and Twitter and presented them back to you with Storify. If you have additional responses, please leave them in the comments.

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