ReadWriteWeb

Your mother's calling - and there are shoes on sale.

A new study released this week in the UK found that 80% of respondents said they were "happy to have [15 second pre-roll] video ads if it meant they could watch free video" on their phones. Almost nothing's shocking in the wacky world of mobile advertising-to be, but one thing we found absolutely horrifying in the discussion around the study was this: incoming-call ads.