ReadWriteWeb

There's no more riding through the transit station on roller blades - the rental shops aren't keeping them in good enough repair. That could be an analogy for a decision announced today by Gnip, a startup aiming to become the ultimate ping server for social media.

XMPP/Jabber, the Open Source real-time communication protocol popularized by Instant Messaging that many have hoped would serve as foundation for a real-time web of the future, has become too much trouble to support and will no longer be a supported protocol at Gnip. More than just one protocol, it's a story of long tail developer communities and the ambitious startups forced to make resource decisions.

RSS is the backbone for most things Web 2.0 but these days, it's not always fast enough. Politeness limits ping times to every 15 minutes at best in most cases, string a couple of applications together and information will sometimes not arrive where you're waiting for it for up to an hour.

A number of people are trying to speed up the feeds but today sees the first public mention of a new effort lead by the guys at popular lifestreaming service FriendFeed. FriendFeed is working on an open source add-on to RSS and Atom that will make it easier to discover when a feed has been updated. This could be a big deal.

It's time to review the week that was on ReadWriteWeb. On the product side we looked at Adobe's announcement of searchable Flash, checked in with online TV service Hulu, reviewed a couple of innovative new web apps (Gnip and Identi.ca) and reviewed Firefox's recent world record. On the trends side, we analyzed Microsoft's acquisition of semantic search company Powerset, looked into the latest Yahoo stats, asked if email is in danger, and reported on a new Mobile Web standards initiative.

Ping, ping, ping! That's the sound made day and night by the new social media technologies rapidly proliferating around the web... and the machines are getting tired. Polling for updates to user data streams, wishing they spoke the same language and dreaming they knew which accounts belonged to the same people across different services.

Sounds like a great opportunity for an infrastructure provider, doesn't it? Enter the sexiest infrastructure provider we've seen in a long time: Gnip. Venture funded and built by exited MyBlogLog co-founder Eric Marcoullier, Gnip wants to serve as the grand central station and universal translation service for the new social web.