ReadWriteWeb

Editor's note: we offer our long-term sponsors the opportunity to write 'Sponsor Posts' and tell their story. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.

Since the launch of the contextual link advertising product on ReadWriteWeb, we at Hakia have been anxious to see the results and evaluate the success of our contextual advertising product, Contexa. The Contexa system matches the semantic context of a blog post with a sponsor's criteria on the fly to deliver relevant ads to the reader. Participating ReadWriteWeb sponsors have provided the contextual engine with up to three "trigger phrases" that define their business. As a reader of the blog, you may have seen the product's implementation at the bottom of certain blog entries, as shown below. You can see another example here.

Our mission at ReadWriteWeb is to explore the latest Web technology products and trends. We're fortunate to have a great group of sponsors who support this goal. So, once a week, we write a post about them; about who they are, what they do, and what they've been up to lately. Pay them a visit or tweet them a "Thank you" (see link below each sponsor) to show your appreciation for their sponsorship of this site. You can also start following some or all of our sponsors on Twitter with a few clicks on this TweepML page.

Interested in being a ReadWriteWeb sponsor? ReadWriteWeb is one of the most popular blogs in the world and is read by a sophisticated audience of thought leaders and decision-makers. We have several innovative new features in our sponsor packages that we'd love to tell you about. Email our COO Bernard Lunn for all the details.