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Africans and Their Mobiles, Part 1: Numbers and Usage Patterns
This post is the first in a two-part series about 1) the African mobile marketplace and how Africans utilize their mobile phones; and 2) how organizations are using social marketing to reach this highly mobile population for social change.
The series is based on a conversation I had with Gustav Praekelt, a mobile entrepreneur located in South Africa. Part 2 is here.
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