McCain
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Republicans Use Social Media Too
During the election season, Barack Obama's campaign got a lot of kudos for its use of social media tools. As we noted in our post entitled Obama's Social Media Advantage, both Presidential candidates used the web and social media tools to connect to their followers and organize their campaigns - but Obama got much more mileage out of it. Furthermore, after the election result Obama's team immediately launched change.gov. It's a new site for the President-Elect that appears to be crowdsourcing the political agenda, for example by asking the American people to share their stories and their goals.
Not to be outdone, or left behind, this week the Republican party launched a new website that makes use of social media tools. Let's take a look...
Suggestion For John McCain
Hey, none of McCain's other messages seem to be closing the gap. They might as well try this one.
Besides, the new iGoogle interface seems to be an issue that really motivates potential voters.
And it's not like there aren't worse reasons to vote against someone.
Mobile Marketing: Better For Reaching Democrats
In this heated U.S. election season, both presidential campaigns have been using multichannel marketing techniques that have included everything from wikis to web sites and text messages to Twitter. It now appears that one of those channels, mobile marketing, is better at reaching Democratic voters than Republicans. But why is that?
U.S. Elections: Obama and McCain Start Sharing in Google Reader
Google today announced that it has signed up the Obama and McCain campaigns to share blog posts and news items they read on Google Reader. This program, called Power Readers in Politics also includes items shared by a number of high-profile journalists. While neither Google nor the campaigns pretend that the candidates themselves do any of the sharing (McCain doesn't know how to use a computer, after all), this is an interesting experiment and might just introduce feed reading to a few more people.
Obama to Announce VP By SMS, Email
You know it's a new era when a US Presidential candidate plans to make a major announcement using a new technology. The campaign of Barack Obama has announced on the blog for its social network that it will be announcing Obama's Vice Presidential running mate first by mobile text message and email. John McCain doesn't even know how to use a computer.
Obama and McCain Sending Official Reps to Debate on Twitter
You want an Obama/McCain debate about Presidential policies? You got it! Sort of. The prominent political website TechPresident announced today that both campaigns are sending official representatives to a policy debate...on Twitter.
In the red shorts will be Liz Mair, online communications director of the Republican National Committee. In the blue shorts will be Mike Nelson, a professor at Georgetown University who served in the Clinton White House under Vice President Gore on tech policy issues. When it comes to Twitter, both appear to be total noobs. Though the debate is scheduled to last for days, the fighters will probably be hoping for the "fail whale" (Twitter down time) after just a few hours.
Do Regular People Really Read Blogs?
Andrew Romano over at Newsweek wrote earlier this week that US presidential hopeful John McCain's new blog, written by former Weekly Standard blogger Michael Goldfarb, is an entertaining read compared to Barack Obama's corporate-like campaign blog. To Romano, this indicates that McCain is stuck in "insurgent mode." "Team McCain has concluded that the only way to stay competitive is to stay lean and 'human' and hope that the candidate's accessibility and charm earns him free coverage," said Romano.
Obama vs McCain Website Smackdown
This week Barack Obama won the Democrat nomination for US President, pitting him against Republican candidate John McCain. At the same time both candidates have ramped up their web efforts, with Obama's camp calling for web developers to "Write Software, Change Washington" and McCain's camp launching a new-look website. In this post we check out the latest web developments in the race to become the next US President.
Another Way to Measure Electoral Clout: Watch the Widgets
Even though last night's big contests in Kentucky and Oregon ended in a split decision, with big wins for both Senators Barack Obama and Hillary Clinton, most pundits now agree on who is most likely to be the Democratic nominee for president when the convention rolls around in August. Hint: it's the candidate who has dominated nearly every method we could think of to measure election momentum on the web. We got some data last night from widget-provider Widgetbox that shows the same trend for viral widget installs.
Is That Barack Obama in Your FriendFeed?
There's no denying that the campaign of Barack Obama has embraced social networking and new media like no campaign in history. Obama has accounts on Facebook, MySpace, LinkedIn, Twitter, Digg, Flickr -- even on niche social networks AsianAve, MiGente, and Faithbase. And Obama, or someone in his campaign, actually uses the accounts and keeps them up-to-date. Could it be that likely Democratic nominee for president is actually using bleeding edge, early adopter-friendly lifestream aggregator FriendFeed? Actually, uh, no. That's not him.
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