ReadWriteWeb

During the election season, Barack Obama's campaign got a lot of kudos for its use of social media tools. As we noted in our post entitled Obama's Social Media Advantage,

Hey, none of McCain's other messages seem to be closing the gap. They might as well try this one. Besides, the new iGoogle interface seems to be an issue that

In this heated U.S. election season, both presidential campaigns have been using multichannel marketing techniques that have included everything from wikis to web sites and text messages to Twitter. It

Google today announced that it has signed up the Obama and McCain campaigns to share blog posts and news items they read on Google Reader. This program, called Power Readers

You know it's a new era when a US Presidential candidate plans to make a major announcement using a new technology. The campaign of Barack Obama has announced on the

You want an Obama/McCain debate about Presidential policies? You got it! Sort of. The prominent political website TechPresident announced today that both campaigns are sending official representatives to a policy

Andrew Romano over at Newsweek wrote earlier this week that US presidential hopeful John McCain's new blog, written by former Weekly Standard blogger Michael Goldfarb, is an entertaining read compared

This week Barack Obama won the Democrat nomination for US President, pitting him against Republican candidate John McCain. At the same time both candidates have ramped up their web efforts,

Even though last night's big contests in Kentucky and Oregon ended in a split decision, with big wins for both Senators Barack Obama and Hillary Clinton, most pundits now agree

There's no denying that the campaign of Barack Obama has embraced social networking and new media like no campaign in history. Obama has accounts on Facebook, MySpace, LinkedIn, Twitter, Digg,