Metacafe
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Highland Capital Partners: Digital Media Insights (RWW Interview)
For the fourth in our series of VC interviews, we spoke with Richard de Silva at Highland Capital Partners. Richard specializes in digital media; for example, he is on the Board of Digg. So, he seemed like the right person to ask about the theories floating around the blogosphere that we are in an advertising bubble and that online advertising is doomed.
YouTube Continues to Destroy All Competitors in Declining Video Market
YouTube's huge lead in market share over other online video sites continues to get bigger, even as the over all video viewing market continues a decline. According to traffic analysts Hitwise, YouTube now sees 75.43% of traffic to the online video category; that's up 26% from it's May 2007 marketshare of 59.95%. The nearest competitor is still MySpaceTV, which was down a whopping 44% to 9% marketshare. (Full chart of top 5 sites below.)
In April we reported that YouTube's dominance in online video was bigger than Google's dominance in search (67%). The new Hitwise numbers raise a number of questions for us.
WikiCafe: MetaCafe Invites Users to Edit Video Metadata
Popular video sharing website MetaCafe just announced the launch of a fascinating new experiment it's calling WikiCafe - the ability for any registered user to "edit, enhance, and even translate video tags, descriptions, and other types of metadata."
Somehow Metacafe has a much lower idiot-to-civil commenter ratio than YouTube, where we can only imagine what kind of disaster such an experiment could lead to. For MetaCafe, though, this could be another experiment that works out really well.
Online Video Market Shifted Dramatically in December
New numbers are out from Nielsen today on marketshare among the big online video sites. Despite an expected December downturn in total numbers, there were some unexpected changes in the market last month.
The highlights? YouTube viewership grew 9% according to Nielsen, Metacafe grew 27% and Yahoo! Video viewership fell by an amazing 60%.
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