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Microsoft today unveiled video footage of an exercise called the Mojave Experiment, where unwitting Windows users were tricked into watching a Vista demo while told it was something else. The experiment's subjects were all people who had a negative impression of Vista but no personal experience with it. One short demo later almost all of them reported a far more favorable impression of the operating system "Mojave" than they held of Vista.

The videos are reminiscent of the infamous Milgram Experiment, where Stanford researcher Stanley Milgram fooled subjects into believing that a fake situation was actually real. That experiment has been the subject of decades of ethics debates - Microsoft's Mojave was just creepy. Note: Several readers have responded in comments saying that this is not a legitimate comparison to draw. We will take your thoughts into consideration before drawing wild comparisons between tech marketing campaigns and arguably egregious violations of individual rights in the future. :)