One thing's for sure, though - the iPhone is not the only mobile game in town. We continue to see things that Windows Mobile phones can do that iPhones cannot and we expect that to continue after the launch of the iPhone app store. Check out what Mobicomp offers, presumably a feature set that will be included in all Windows Mobile phones in the future.

• Automatic backup and recovery

MobiComp's MobileKeeper™ Backup & Restore is an 'over the air' mobile backup and restore service that can store any kind of content held on a mobile device, including contacts, calendars, text messages, photos, videos, music, bookmarks,
ring tones and applications to business files like Microsoft Word and Excel. Backup to the web happens automatically and the web interface also allows for management of the contents of the mobile device. This reminds us of SugarSync, among other things.

• Social web integration

The MobileKeeper™ Sharing & Communities features include both read and write capabilities for blogging and participation in various social networking sites. Here at RWW we're big fans of Facebook Mobile, Netvibes Mobile and FriendFeed to Go - and we believe that mobile social networking in general is going to be very big.

• News ticker

The company's Active mTicker™ is an RSS-based news ticker that delivers a wide variety of content types while the phone is in idle mode. Sounds like a great idea, if a battery suck. We love the Adobe AIR desktop news ticker Snackr and we like the idea of a high quality, customizable mobile news ticker. Right now the news ticker doesn't appear to be personalizable - it's almost like an ad platform for customers. We would love to see users able to access this functionality directly.

In other words, this is an exciting acquisition for Microsoft to make. We hope that Mobicomp's features can be integrated quickly.