ReadWriteWeb

If I see another screencast using the iMovie default songs, I'm going to go nuts. Music sets the tone for how you want others to perceive your company and choosing a generic soundtrack is like branding yourself boring. In the past, videographers were forced to work with lawyers to gain appropriate licenses for samples. Thanks to the Free Music Archive and a number of other services, we're free to use original songs while still maintaining the rights to attribution. This morning's launch of the Free Music Archive's guest curation series further expands on this environment of collaboration.

It appears that the time for freemium music services in the US has passed. Earlier this week streaming music site Imeem sold to MySpace for under $10 million dollars while laying off a large number of staff. For a company with all four major record labels signed, more than 15 million uniques a month and well over 5 million tracks in its catalogue, it came as a sobering blow to the industry. While many companies move to a subscription model, 8tracks continues to forge along in what some describe as a convenient loophole. As of this weekend the company is publicly launching its API for Boston's Music Hack Day.

A few months ago ReadWriteWeb asked the question, "What are Hulu's Mysterious Plans?" Our own Sarah Perez covered the rumors surrounding a subscription model, premium services and of course, the much anticipated iPhone application. While Hulu continues to keep mum on its new monetization plans, today's reports reveal that the company is focusing on its music-related content.

In 2008 the idea of another subscription-only music service was enough to get your knickers in a torrent. Sure Rhapsody was doing well, but they'd been around for forever and in 2008, freemium was the music model du jour. With a year to reflect, co-founder of the Future of Music Coalition and longtime San Fran Music Tech Summit organizer Brian Zisk tells us what it takes to survive in today's music environment.

Let's face it: the music industry is broken. Labels charge stations and providers exorbitant fees; independent sites have little chance of recouping their costs; and in the end, the listening experience is fragmented and confusing.

In our current model, a company like Grooveshark pays a fee for your stream even if you have access to a song via a separate paid subscription service or download. In other words, labels are getting paid twice on songs you already own the listening rights to. In order to change that, Playdar offers us a chance to search for music by artist and song as well as access the files we already own.

It's November 2009 and we're nearing the end of a decade. It's been a tumultuous time of change for many industries, much of it driven by the Internet. With that in mind, over the coming weeks ReadWriteWeb will look back on the defining Web trends of the past 10 years. From the dot com boom, to the nuclear winter after, to the passion and enthusiasm of the pre-Web 2.0 innovations (such as RSS and podcasting), to the highs and hype of Web 2.0, to the current era of the real-time Web, to the near future of the Internet of Things. We'll explore all of this and more.

We're starting with online music. No industry, except arguably the newspaper one, has been rocked (pardon the pun) more by the Internet than the music industry.

Shazam, the music discovery iPhone application which gained widespread adoption thanks to its appearance in an iPhone TV commercial, is now getting a ton of new features thanks to the launch of a premium application called Shazam Encore. This new application adds music recommendations, trend charts, music searches and more to its core set of features already made available in the free version of Shazam.

Does this mean Shazam is about to give Pandora and the like a run for their money?

In 1906 John Philip Sousa criticized the gramophone saying, "These talking machines will ruin the artistic development of music in this country." Nevertheless, because Sousa did not forsee user-generated culture proliferating alongside "mechanical music" he could not have been further from the truth. Not only have machine technologies aided in musical development, but there are a variety of mediums to choose from. While audio engineers may scoff at the idea of making music on the iPhone, there's no denying that a number of options exist for the pocket DJ. Below are a few tools to get you started:

We had almost forgotten about Orb, the media-sharing software that lets you stream video from your home computer to your iPhone or any other internet-connected device. In fact, the last time we had even looked at the application was November of 2008 when the company announced an update to their iPhone application which allowed you to stream live TV over the 3G network. At that time though, the desktop software portion of the Orb product was PC-only. As in Windows PC-only. Today, that has changed. Orb for Macintosh has finally been released so Mac OS X users can now stream their media over the net, too.

Magnatune, a small and eclectic online record label, just released its first iPhone app. As far as we know, this is the first time that a record label has released an iPhone app that allows its users to play every song of every artist on its label for free and as often as they want. The only restriction on the app is that every song is followed by a short announcement with the name of the artist and title of the song.