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Blog community and data widget service MyBlogLog, acquired by Yahoo 4 years ago last month, will finally be put to rest by its parent company on May 24th, according to an email announcement sent this morning. ReadWriteWeb first reported that the service was on the chopping block in December 2009.
MyBlogLog was a service with incredible potential that was ahead of its time. It was like Facebook Connect, years before Facebook Connect. It was squandered by Yahoo. It's tragic. Below, an excerpt of our coverage of the service's pending demise a year ago, trying to capture the value it could have delivered.
People all over the geek-o-sphere are mourning the loss of social bookmarking service Delicious, which Yahoo! announced internally today will soon be shut down. Delicious wasn't the only acquired startup service the company admitted it was going to drown in a well like an unwanted kitten, though.
Yahoo's excellent location sharing clearinghouse Fire Eagle, the social events calendar Upcoming.org and the innovative browser music player FoxyTunes will all be merged into other products, but at least they'll live. Due to die: MyBlogLog. Let's take a moment to appreciate what MyBlogLog could have been; it captured and made available so much data about the social web that it could have been the most important of all those services.
Five years to the month after it was founded, cross-blog social networking widget MyBlogLog will be closed down by Yahoo! in January, we're hearing from sources close to the project. MyBlogLog is a service that shows blog writers and readers the faces and profile information of other MyBlogLog users that visit their sites.
After successfully selling MyBlogLog to Yahoo, it was surprising to see Lookery founder Scott Rafer write a blog post announcing his company's "orderly shutdown". In heartbreaking detail he took full responsibility for the company's demise saying, "In chronological order, the sins Lookery committed under my leadership were continuing our dependency on a large partner, not knowing when to cut bait on a failing asset, and building ahead of the market." While Rafer is still advising half a dozen startups and API management company Mashery continues to thrive, the loss of Lookery has taught the entrepreneur some hard lessons.
Personal recommendations of targeted content are something almost every publisher would like to offer their site visitors. It's hard though, to know who those visitors are and what they really like. That task just got easier today with the release of a WordPress plug-in called "Just for You," built by the team at Yahoo's MyBlogLog.
MyBlogLog has more personal information about millions of blog readers than any other system we know, it's ripe for offering this kind of service and we're excited to see it come to fruition.
"Hi, my name is MrCucumber69, I have a gray blob for a face and that's all I care to share about myself - will you be my friend?" Silly as that sounds, this is the way users of many social web applications greet each other. It's not very useful or inspiring.
Communication works better when you have a good idea who it is you're talking to. How can new online services get users to describe themselves, though?
Blogs just got a whole new audience: the casual reader. There has been some concern as of late that mainstream web users don't really read blogs, but a new Facebook app called "Blog Networks" aims to change that. The easiest way to describe this app is by calling it MyBlogLog for Facebook (as the headline says), but besides the ability to build a community around your blog, the two apps are rather different. If anything, Blog Networks may have the power to reach an entirely different demographic than MyBlogLog, whose community made up of a lot of blog owners and serious blog readers. The Facebook app, on the other hand, will appeal to casual readers by providing them with an easy-to-use blog directory and a simplified feed reader.
Blog-centric social network MyBlogLog, which just a few weeks ago added lifestreaming to their app, is today launching a new feature that aggregates lifestreams across the network by topic. The streams are presented in reverse chronological order. It feels a little like Technorati's ill-conceived Topics feature, but for all user activity rather than strictly blog posts.
Yahoo! owned MyBlogLog is stepping into dangerous waters with a new experiment in mobile presence tracking through Bluetooth.
Demonstrated at the eTech conference today, m.mybloglog.com says it allows users to: "Bind your Bluetooth address to your MyBlogLog account and discover others nearby and [sic] find out if you have any shared interests. Meetspace keeps track of time spent with others so you have a running log of people to meet and things to talk about."
Yahoo! owned MyBlogLog flipped the switch tonight on a major overhaul of user profile pages and now integrates activity data from other services around the web.
Less than a week after a small investment in the ex-Googler founded FriendFeed put lifestreaming on a lot of peoples' maps - the entry of a Yahoo! property could be a game changer in a market full of startups.
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