ReadWriteWeb

Last July, MySpace decided to get into the email business and launched MySpace Mail. According to the latest data we just received from MySpace, this initiative has turned out to be a success for the social network. In total, over 15 million MySpace users now use the service to receive and send email with an @myspace.com address. MySpace smartly coupled its users' email addresses to their vanity URLs, which surely helped the adoption of the service.

Whether we're tweeting the minutiae of our daily lives from our cell phones, checking out the latest band pages on Myspace, chatting with friends on Facebook, looking up old high school buddies on Classmates or networking with colleagues on LinkedIn, we're spending more and more time on social networking sites than ever before. Leading the pack, of course, are the usual suspects: Facebook and Twitter.

As a matter of fact, according to Nielsen, we're spending 82% more time on social networking sites than we did just a year earlier.

In an effort to add one more story to the list of reasons why Facebook already rules the world and can stop trying, we find that Facebook is the social-network-login of choice by nearly 2-to-1.

Widget provider Gigya sent us some numbers from their social network login tool and in a three company competition, Facebook came away with 65% of the traffic, Myspace with 18% and Twitter with 17%.

Best known for its movie stars, sun and surf, Los Angeles probably isn't the first place you'd think to breed technology. But when you consider the influence of investors like Jason Calacanis and Mark Suster, in addition to the fact that companies like Demand Media and Docstoc call Southern California home, it's not surprising that the community is emerging as one of the country's hottest startup hubs. ReadWriteWeb caught up with some defining characters of the LA Tech scene to find out why they've made their homes away from the traditional tech haunts of Silicon Valley.

Two years ago, ethnographer danah boyd had the blogosphere abuzz with her look at class-based divisions between teens on MySpace and Facebook. The esteemed Microsoft researcher found that Facebook's collegiate origins encouraged a group of slightly more educated mainstream community members. Meanwhile, MySpace encouraged self-expression and the organizing of subcultures. boyd's latest paper entitled, "White Flight in Networked Publics? How Race and Class Shaped American Teen Engagement with MySpace and Facebook" suggests that those same origins also propel race-based divisions. She likens the mass teen migration from MySpace to Facebook to "white flight".

We've been keeping an eye on real-time search company Collecta for a while now, and we've been consistently impressed with their product.

The startup has been making headlines throughout 2009 and is wrapping up the year with a bang. This morning, they announced a partnership with MySpace. The resulting utility is part pulse check, part search engine, and all fun. It also serves as an automatically refreshing reminder that this social network is far from dead yet, especially where entertainment properties are concerned.

In the mid-1980s, Pierre Bellanger launched Skyrock pirate radio station as a continuation of his efforts with the French free radio movement. A community inclusive of a diverse voices and agendas, Skyrock inspired a generation of 18-25-year-olds who had never lent their unscripted opinions to a mass distribution medium. As Skyrock developed an IRC channel and later its own blogging software, the community evolved into what it is today - the third largest social networking site in Europe.

Microsoft researcher danah boyd took a decidedly different approach when considering social networking at today's LeWeb conference. In speaking to a room packed with more than a thousand entrepreneurs, investors and journalists, boyd explained how we tend to focus on the positive aspects of social networking services. Technologists tend to praise web publishing for its ability to encourage artistic expression and public dialogue. In contrast, boyd makes the point that negative and disturbing web content can also serve as a vehicle for change.

Earlier this week Myspace announced a partnership with Google to deliver real-time status updates to the search experience. As of today, the company is furthering its real-time efforts by announcing the public release of the real-time stream, status and mood commenting, open search and photo upload APIs.

In a move of ninja swiftness, MySpace has acquired and subsequently shuttered iMeem in its entirety, even trashing the streaming/sharing music startup's API, which had heretofore supplied much-needed resources to a small but vibrant ecosystem of apps.

The acquisition was announced just yesterday, and developers were given no warning that their creations would become useless digital paperweights overnight. Among the detrius of the deal is twt.fm, a popular Twitter music-sharing app created by web dev Lee Martin, who tipped us off to his plight today in a blog post.

UPDATE: Users are also reporting problems with blip.fm, a popular music-streaming site that integrated results from iMeem.