NetSquared - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/NetSquared en Copyright 2009 Richard MacManus readwriteweb@gmail.com Mon, 23 Nov 2009 18:45:04 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss Nine Cause-Based Job and Volunteer Resources cause_header_jul09.jpgIndividuals often have to sacrifice their livelihood for a cause. It's not fair, but it happens. But what happens when they're forced to volunteer at a corporate job? This morning CNBC and Web Guild published articles on how some individuals are "volunteering" to defer pay to maintain their positions or fill time between job interviews.

As "volunteering" is defined as "working on behalf of others without being motivated by financial or material gain," this seems like a strange use of the word. In the case of employees deferring pay, this seems more like an unfortunate burden rather than an act of volunteerism. If you're an experienced professional looking to stay sharp and you've got the freedom to contribute to actual volunteer-driven efforts or you'd like to try working for a cause-based organization, below are some great resources:

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]]> cause_change_jul09.jpg1. Change.org's Jobs for Change: Jobs for Change offers activism, software development and law-related positions for a variety of nonprofit organizations. The organization is best known as a social network where users trade opinions on how they can change America through grassroots efforts.

2. Care 2: Care 2 claims to be the world's largest listing of jobs with socially responsible companies. The site offers a list of environmental and renewable-energy related jobs including positions for design and construction specialists with LEED certifications.

3. Idealist: Idealist is a project of Action Without Borders and lists a number of job and volunteer opportunities for those looking to become change agents. The site focuses specifically on addressing social and environmental problems and volunteers can do everything from building a shelter in Ghana to becoming a board member with a North American environmental agency.

4. Volunteer Match: San Francisco-based Volunteer Match helps almost 70,000 nonprofit organizations provide direct services and advocacy to our communities. Whether you're interested in driving a Meals on Wheels van or trekking to Nepal to rebuild structures of historical significance, Volunteer Match offers a variety of options.
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5.Nonprofit Technology Network: NTEN is an extremely well-known group in the nonprofit world. Their annual conference draws some of the industry's best cause-tech experts including my personal favorite, Beth Kanter. The job site lists IT support, development and media director positions with great organizations across the country.

6. Opportunity Knocks: Opportunity Knocks is a great place to find jobs in the non-profit sector. The site allows users to narrow search results down by salary, city and cause-related interest. There's also a resume tool where users can upload multiple CVs and apply to jobs within the system.

cause_treehugger_jul09.jpg7. Treehugger: Treehugger is one of the leading green networks and was acquired in 2007 by Discovery to help power their Planet Green channel. The site has always offered a variety of tips and articles on sustainable living, environmental justice and holistic health. The jobs site offers volunteer and paid positions for companies and organizations who've made a real commitment to sustainability.

8. NetSquared: While not specifically a volunteer or job site, NetSquared offers cause-tech innovators the opportunity to contribute to global solutions. The site issues challenges to tech-savvy innovators, and volunteers answer the challenges with mobile SMS aid solutions, social action map mash ups and Twitter fundraising tools.

9. YouTube's Video Volunteer Program: As a project of All For Good, the YouTube Video Volunteer Program matches budding filmmakers with NGO's that require promotional or educational video material. Some of the current project applicants include Alaska's Center for the Blind and Visually Impaired, Heart of America's Warriors and Earth.org's Open Travel Guide.

If you've got additional volunteer matching resources, feel free to add them in the comments below.

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http://www.readwriteweb.com/archives/nine_cause-based_job_and_volunteer_resources.php http://www.readwriteweb.com/archives/nine_cause-based_job_and_volunteer_resources.php List of Links Mon, 13 Jul 2009 19:00:00 -0800 Dana Oshiro
Software Company Ditches AdWords for... Kiva? Two months ago, Portland, Oregon-based Jama Software -- the makers of a web-based project management app called Contour -- began a program called "You try. We give." The idea was simple, for everyone who signed up for a free trial of Contour, the company would set aside some money to invest in microloans at Kiva. In theory, word of their philanthropy would help spread their product and more people would sign up to try it out, get hooked, and pay for the full version. Today, Jama made a bold decision: stop advertising on Google AdWords, and instead funnel the money from their advertising budget into Kiva.

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]]> According to Jama, the average cost-per-click and cost-per-lead for Google AdWords -- which was eating up 80% of their monthly marketing budget -- was 2-3x their target despite their best optimization efforts. So in short, Google wasn't providing the ROI they were after.

"So, we had an idea. We had been sponsoring Kiva.org for the past few months as an organization we really admire and believe in - they're the online micro-lending site that helps entrepreneurs in the developing world. And, we wanted to figure out a way to funnel the dollars we were sending to Google ads over to Kiva loans," wrote Jama's Director of Customer Outreach & Marketing, John Simpson in a blog post today.

The idea is the same as the original "You try. We give." program. Jama is hoping that press coverage of their unusual marketing plan (such as this), as well as word of mouth, will send as much traffic -- perhaps higher quality traffic -- as Google AdWords. And because Kiva loans are theoretically repaid (currently 97.97% of the time), any traffic Jama receives via this experiment is bound to end up being a lot cheaper, and perhaps even free.

"In the pursuit of growing our own business, we decided we'd much rather help a small store owner in Uganda feed her village than support the Google billionaires' hobby of flying to space," said Eric Winquist, CEO and founder of Jama Software in an emailed press release. Simpson told us he's excited to see if innovative social marketing tactics can out perform traditional search marketing.

"This program just gives people an added incentive to try our product versus the traditional enterprise tools from IBM and Telelogic, or to pass it along to a colleague or friend," Simpson told ReadWriteWeb in an email. "We're going up against 'the institutional big blue' so we differentiate ourselves by being a company with personality and more of a personal touch - we could never outspend them. The Kiva programs serves as a positive first impression and it illustrates our commitment as a company to giving back, whether big or small."

According to Simpson, eventually Jama might supplement their social public relations strategy with more traditional ad buys from Google or elsewhere. Once loans start being repaid, Jama could theoretically put last month's ad budget toward traditional advertising while this month's ad budget is being used to fund a microloan in the developing world.

Kiva co-founder and chief marketing officer Jessica Jackley Flannery was overjoyed by Jama's decision to choose Kiva over AdWords. "We're thrilled when a company like Jama Software develops an innovative program that supports both our global mission at Kiva and their own goals. It's such a simple concept, but that's the beauty of it," she said. We tend to agree, and we wish Jama the best in their efforts, and luck to anyone who receives loans via Kiva.

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http://www.readwriteweb.com/archives/ditching_adwords_for_kiva.php http://www.readwriteweb.com/archives/ditching_adwords_for_kiva.php Trends Tue, 17 Jun 2008 18:16:59 -0800 Josh Catone
Get Firefox...If You Can As you may know, today is Firefox's big day: June 17th: Download Day. At Mozilla, they've set a goal to achieve the Guinness World Record for the most downloads in 24 hours. The number they want to reach is 5 million. This may turn out to be tough because as of 1 PM ET, the Firefox download page at www.getfirefox.com was to feature the download for the new Firefox 3 web browser. Instead, it features nothing. The site is down.

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]]> Considering that they were preparing for a record-breaking day, you would think that they would have also prepared for this:

Despite what that error message says, it's not really the network connection that has been interrupted - they've been overloaded.

So, if you're just dying to get your hands on a new browser today, may I suggest a couple of alternatives instead?

UPDATE #1: getfirefox.com is pointing to Firefox 2 again. The Download Day page is displaying this:

UPDATE #2: Bwana McCall has posted direct download links. Here they are:

UPDATE #3: You can track the number of downloads Firefox 3 has had on Wakoopa's site here.]]>Discuss]]> http://www.readwriteweb.com/archives/get_firefoxif_you_can.php http://www.readwriteweb.com/archives/get_firefoxif_you_can.php Products Tue, 17 Jun 2008 10:31:18 -0800 Sarah Perez Mobile Banking on the Rise Earlier this month we reported on a survey that revealed that 48% of online banking customers between the ages of 18 and 34 would be interested in using "secure gadgets for personal banking" if their bank offered them. More than a quarter of bank customers would consider switching to another bank if it took better advantage of web 2.0 technologies. While that survey was flawed in some ways, there is another access point to banking information that customer may want more than secure widgets: mobile.

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]]> One third of the world's largest banks are planning to launch mobile services in the next 1-2 years, according to a February 2008 survey. In the US, 53% of banks plan mobile services roll outs over the next two years. And it's easy to see why. The Pew Internet & American Life Project Online Shopping report (PDF) from February found that 39% of Americans are doing their banking on the Internet, and analysts predict that mobile banking will grow to 884 million users worldwide by 2012.

With mobile usage on the rise one major US bank launched a suite of mobile banking services last year. A year later, Bank of America's mobile site has a million unique active user accounts. On peak days, Bank of America sees 100,000 users sign into its mobile services, with more use coming from mobile-savvy city dwellers (where cellular data and wifi coverage are generally better). 80% of the bank's mobile users are under the age of 45, and Bank of America reports that 2/3rds of users are under the age of 35.

Not surprisingly, the most popular devices are smart phones like the iPhone, Blackberry, and Windows Mobile-based phones. With some analysts expecting iPhone sales to triple this holiday season, we're likely to see the up trend in online banking continue. Where do you do your banking? Let us know in the comments.

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http://www.readwriteweb.com/archives/mobile_banking_on_the_rise.php http://www.readwriteweb.com/archives/mobile_banking_on_the_rise.php Mobile Services Tue, 17 Jun 2008 09:52:11 -0800 Josh Catone
NetSquared Mashup Challenge: 120+ Mashups for Social Change net2conflogo.jpgNonprofit tech assistance project NetSquared has opened the voting for their Mashup Challenge this week and it's a great place to discover a long list of interesting mashups being built to make the world a better place.

We've written about one participant here before, MoveSmart, and another really good one (SocialActions) reached out to us this week with a handy Sproutbuilder widget embedded below.

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Only a masochist would brave the interface for voting on the best of all 120+ entrants, but if you register for an account and peruse the tag cloud of topics then you risk only the trouble of excessive rhetoric and insufficient summary bullet points in the project descriptions. (Sorry!) Top vote winners will travel to the NetSquared conference where they can receive financial and technical assistance to propel their projects forward. Logistics aside, the contest is a great place to check out a bunch of cool mashups.

Netsquared is a project of the larger organization Compumentor, where you'll also find related work being done at TechSoup.org. These are all great organizations (I used to work for NetSquared) that deserve the attention and support of the larger tech community.

Readers interested in nonprofit tech should also check out the Nonprofit Technology Enterprise Network, NTEN.org, whose national meetup is occurring this week in New Orleans. Both organizations represent large, vibrant and exciting communities of technologists and people who love them.

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http://www.readwriteweb.com/archives/netsquared_mashup_challenge_12.php http://www.readwriteweb.com/archives/netsquared_mashup_challenge_12.php Mashups Wed, 19 Mar 2008 10:40:00 -0800 Marshall Kirkpatrick