Olympics
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Yahoo! and Total Immersion Bring Augmented Reality to the Olympics
At the 2006 Winter Olympics in Torino, Italy, digital advertising development studio Inition brought augmented reality (AR) to the games with a promotion they produced for Samsung which gave users a unique look at a new device from the company. With thousands of people flocking to Vancouver for this year's Olympics, the games have again taken to augmented reality for some unique and immersive marketing opportunities.
2010 Winter Olympics iPhone Apps
iPhone applications are no longer just toys for techies. There are now thousands of iPhone apps in the App Store designed for mainstream usage. Yesterday we looked at examples of health and fitness iPhone apps, today we check out what's available for a current big sporting event: the 2010 Winter Olympics in Vancouver.
There were relatively slim pickings, but at least one Winter Olympics app that is a must-have for sports fans!
China Detains 5 US Bloggers, Including Alive in Baghdad Founder
News has emerged that the Chinese government has detained at least five bloggers from the United States for reporting on protests in favor of Tibetan independence. Included among the detained was the widely admired founder of the video blog series Alive in Baghdad, Brian Conley.
The detentions follow a wave of arrests of Chinese dissidents leading up to the Olympics. The US government pledged as the games began to engage the Chinese government concerning human rights - we wonder what those conversations look like now that China has detained journalists consistently critical of US policy as well.
Weekly Wrapup, 11-15 August 2008
It's the weekend, so time to review the week's web tech news, reviews and analysis on ReadWriteWeb. On the product side we looked at rising music social network Imeem, reported on Yahoo's Fire Eagle project, checked in on the latest Web Office developments, and covered some new iPhone apps. On the trends side we looked into the latest online Olympics stats, explored the relationship between tech and PR, analyzed the iPhone App Store, and advised you how to set up a company.
Olympics: Only 0.2% of Viewers Exclusively Watch Online
According to the Wall Street Journal, the Olympics are off to a good, but not amazing start on the Internet. Over the first three days, NBC's online coverage drew an average of 4.7 million viewers per day, with the numbers steadily rising over the weekend. So far, Sunday was the most watched day, with 5.1 million total users and 3.42 million streams. According to the same article, only 0.2% of all viewers exclusively used the Internet to watch the Games, while 90% used the traditional TV coverage exclusively and 10% used both the Internet and TV.
Online China Overview
The TrendsSpotting blog has produced a thorough overview of Online China, collected from a variety of sources such as Universal McCann, CNNIC, Pew Internet, Hitwise, comScore and more. The report focus on three key themes: 1) China as an online leader, 2) the competitive landscape in Search, IM & Web 2.0, and 3) Business in Online China. TrendsSpotting says that these are "key indicators of the ongoing development of the dynamic Internet market in China." It's a great report, embedded below. You can also view it on Slideshare.
Weekly Wrapup, 4-8 August 2008
It's the weekend, so time for our review the past week's web tech news, reviews and analysis on ReadWriteWeb. On the product side we showed you how to create a custom search engine using social bookmarks, found out why online video is set for a boost at the Olympics, analyzed a new mainstream RSS Reader, and checked in with Windows Live. On the trends side we answered Mozilla's call for visions of the future of the Web, also looked into the future of blogging, checked out what big brands are doing with social media for the Olympics, and analyzed the gender of the Semantic Web (yes you read that correctly).
The Olympics & Social Media Marketing
This week we're looking at how Web technology is being used in the Beijing Olympics. In today's post we check out how some of the world's leading brands are using social media tools in their Olympics campaigns. Our first post discussed how online video will be a big part of this Olympics, which is great for consumers. The Web can also be a boon for brands too, when it comes to major sporting events.
Censorship: Yahoo, Microsoft, Google Agree on Code of Conduct
With the start of the Olympics in Beijing being only a few days away, a lot of focus in the technology blogosphere has been on the restrictions put on Chinese Internet users by the Chinese government and the role of major US Internet companies in this. According to US Senator Dick Durbin, Google, Yahoo, and Microsoft are close to agreeing on a code of conduct that would govern how these companies would operate in restrictive environments like China.
Mainstream Web Watch: The Olympics & Online Video
The Beijing Olympics starts in a few days and what better test of the mainstream web is there than the world's biggest sports event. This is the first in a series of posts that will look at the Web technologies powering this year's Olympics.
One of the most obvious ways the Web will be utilized with the Beijing Olympics is with online video coverage. In the US, NBC has teamed up with Microsoft Silverlight for 2,200 hours of live coverage. Meanwhile in China, Adobe has teamed up with a Chinese network.
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