OpenAds

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OpenX vs Google Ad Manager

By Sean Ammirati / March 16, 2008 9:05 PM

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they've since rebranded as OpenX. Shortly after the interview was recorded, Google announced a competitive product called AdManager. Scott responded on the OpenX blog by saying that "Google’s announcement of a free ad server, Ad Manager, validates our marketplace". But he also cautioned: "as a publisher, I would find this a dangerous cocktail and I would worry that it may marginalize my revenue."

OpenAds FOSS Ad Network Goes Hosted, Raises More Cash

By Marshall Kirkpatrick / January 16, 2008 9:19 AM

OpenAds, a free and Open Source ad network with more than 30 thousand installs, has announced a forthcoming hosted version of its service and another round of venture financing. RWW's Sean Ammirati discussed OpenAds and the desirability of a hosted version in a May post here titled Google's Potential Vulnerability - An Open Ad Network