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The trailblazing blog PaidContent, specializing in coverage of the business of new media, will be acquired by the Guardian Media Group, writes Kara Swisher tonight in a very sweet scoop. As Swisher says, it's a coup for new media - but it's another great move by the Guardian Media Group as well.

Kara Swisher expects an announcement tomorrow, but the deal was essentially confirmed a few minutes ago on Twitter in a conversation between the Guardian's Technology Editor Charles Arthur and travel writer Craig McGinty. Jeff Jarvis also says he's got embargoed info on it - so this sounds very real. Below are our thoughts about what it means.