ReadWriteWeb

According to Bloomberg, sales of iPad in its debut weekend is likely to be double what was originally estimated.

Piper Jaffray predicted 200,000 to 300,000 units would be sold. Sanford C. Bernstein & Company predicted 300,000 to 400,000. However, the first day has seen an estimated 700,000 of the tablets out the door. (See ReadWriteWeb's ongoing coverage of the iPad launch.)

I started doing my free Online Strategy Roundtables for entrepreneurs in the fall of 2008. Based on this work, I've been able to draw a few conclusions.

First, a good percentage of entrepreneurs don't bother validating their ideas. Another percentage are immediately interested in raising money. Raising money without validating the business is pretty much impossible. If we can address some of these patterns we have a chance at significantly reducing infant entrepreneur mortality.

A new report from mobile analytics firm Flurry reveals some interesting numbers about Google's first attempt to sell its own custom branded Android device, an HTC-built phone called the Nexus One. It's a flop. After 74 days, the same amount of time it took the original iPhone to sell its first million units, the Nexus One sold only 135,000.

But before you read too much into these numbers, thinking that it has any meaning with regard to the Android ecosystem as a whole, think again. Android market share is growing fast - it more than doubled from September to December of last year, for example. Oh, and the Droid, Android's fastest-selling phone to date? It actually beat the iPhone by day 74, Flurry says. All this new data shows is that Google is no Apple when it comes to marketing their own device.

It has been quite busy this week on the Web as loads of announcements leading up to SXSW have hit the newswires. This weekend's festivities in Austin look to top last year's Twitter invasion with a location-based show down between Foursquare and Gowalla. It was a busy week at ReadWriteStart as well, so here's a run down of the top stories in this edition of the Weekly Wrapup. This week we've got tips for not killing your startup, how little changes can make big impacts, the truth about VPs of sales and marketing, an early look at some data from TechStars, and an entrepreneur's take on coworking facilities.

Sales and marketing are not the same thing. It's true they both deal with relationship management and it's true that neither of these job descriptions require hardcore engineering, but just because they're both in the realm of words over code does not mean that they are the same. At the risk of muddling your mind with HR jargon, the core competencies of a marketer are very different from those of a sales person. Surprisingly, many startup CEOs insist on hiring for a VP of Sales and Marketing position.

The best way to reduce bounce rates and design a path of least resistance for members and customers is to offer something they want. While others prioritize member acquisition in order to build an early product test case, Sean Ellis has a slightly different philosophy. Ellis has worked with companies like LogMeIn and Xobni to produce scalable marketing programs. Before tweaking design and funnel optimization, Ellis takes pride in the fact that his successes have been built on establishing a core value to users.

Earlier today, conversation tracking site UberVu launched Compare. The service allows you type your name and a competitor's name into search boxes to produce information on your competing brand conversations on Twitter, Blogger, Friendfeed, Facebook, WordPress, HackerNews and Youtube. After all, if social media is the lead generator and customer service tool that we think it is, then it's important for us to know where we stand against our competitors.

We've been on a "leveraging social media to boost your brand" trend lately with our Weekend Reading series here at ReadWriteStart; we previously brought you Gary Vaynerchuk's Crush It! and just last week we covered Butow and Bollwitt's Blogging to Drive Business. This week we continue this trend and additionally narrow our focus to social networking with the latest book from author Clara Shih, The Facebook Era: Tapping Online Social Networks to Build Better Products, Reach New Audiences, and Sell More Stuff.

If you're a mobile app developer, one of your biggest concerns is getting noticed. Companies like Smule and Tapulous already have recognized brands; however, for the independent app designer, the promotion process requires a fair amount of strategy. One proven method of increasing downloads is becoming listed as one of the App Store's top selling services. We spoke to faberNovel's Baptiste Benezet to find out how indie developers can hack the App Store ranking algorithm.

There's a reason why vanity URLs, personalized profile pages and recommendation systems are so popular. To a customer or site visitor, there's nothing more interesting than themselves. As the CEO of web tracking and sales conversion site Genius.com, former CMO of online meeting tool WebEx and author of Sales 2.0 for Dummies, David Thompson knows a thing or two about the customer psyche. Thompson spoke to ReadWriteWeb and explained why today's landscape makes it the toughest in history to make a sale. And for once, it's got nothing to do with the down economy.