Semantic Advertising
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Expert System Brings Semantic Smarts to Advertising
Expert System is a perhaps little known "semantic intelligence" company; but it has 15 years of experience in the tech industry, 115+ employees and is bringing in a very solid $12 Million a year in revenues from over 100 corporate and government clients (at 40% growth over the past two years). The Italian company's core technology is the Cogito platform, a sophisticated system which searches, extracts and classifies unstructured information and makes it into structured data. Cogito (which translates to "I think" in Latin) is bringing semantic technologies to the mainstream commercial world, including online advertising.
Semantic Web: Making Advertising More Relevant to Consumers
Amiad Solomon, CEO of Peer39, kicked off the Web 3.0 Conference & Expo in Santa Clara, CA on Thursday with a keynote discussing the Semantic Web and how it relates to advertising. He told the audience that this is one of the key business opportunities in the Web 3.0 era. "I believe the simplest definition of Web 3.0 is the monetization and commercialization of Web 2.0," he said.
To fully appreciate how Web 3.0 can offer better advertising solutions, Solomon suggested that we start by analyzing the Web's transformations since Tim Berners-Lee and Robert Cailliau wrote the official proposal for the World Wide Web in 1990.
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