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MySpace and Facebook, as it turns out. Despite the land grab by numerous startups looking to become the number one social network for mobile devices, it's becoming apparent that mobile social networking isn't necessarily going to be the new frontier that everyone thought it would be. Instead, as consumers surf the "real internet" on their mobile devices, they're also interacting with "real" social networks like MySpace and Facebook. Could it be that consumers don't want new and separate social networks just for the mobile phone?

When we first introduced you to Elgg two years ago, it was a new social networking platform whose focus was on e-learning. Since that time, the software has been rewritten and it has moved away from being strictly for educational use only. Today, the award-winning Elgg is one of the top open source social networking platforms available on the internet.

A little over a month ago, Elgg 1.0 was introduced to the world. In this newest release, several years in the making, the software has been improved from the inside out. It has a more attractive UI and design, for starters. But under the hood you'll find more changes like better plugin support, RSS and OpenDD views, and a new database schema.

Today, Dopplr, the social network for business travelers, announced that it has secured a second round of financing. The lead investor for this round is Ester Dyson. Other investors include Tom Glocer from Reuters, Joshua Schachter from delicious, and magazine publisher Tyler Brule. Dopplr received its first seed investment from Martin Varsavsky, Reid Hoffman, and Joichi Ito in September 2007. Dopplr expects to use this new round of financing to expand its business globally. Currently, Dopplr's user base is mostly in Europe and the U.S.

Today, MySpace announced a global partnership with Research in Motion (RIM), makers of Blackberry smartphones. The two companies have come together to create a new version of the MySpace Mobile application designed specifically for Blackberry devices. MySpace Mobile, which officially launched in March of this year, lets users interact with messages, comments, and friend requests from any handset with a web browser by visiting m.myspace.com. However, the Blackberry version of MySpace Mobile will not be a mobile site, but a downloadable app that integrates MySpace with the Blackberry to provide push-based messaging to users.

At DEMO08, a new type of job web site launches today: PaidInterviews. Unlike today's traditional (ahem, boring) job sites like Monster.com or HotJobs, PaidInterviews combines social networking with a more sophisticated job matching algorithm to deliver a Web 2.0-style web site that will appeal to today's youngest career-seekers: Generations X and Y.

A one year follow up on a study of social media adoption at 500 of the fastest growing companies in the US has found that familiarity with and use of blogs, podcasting, wikis, online video and social networking has skyrocketed in 2008 to nearly double what it was in 2007. 77% of respondents now report at least some use of a social media tool in their business.

The University of Massachusetts Dartmouth Center for Marketing Research performed the study for Inc. Magazine and their findings confirm what previous studies have argued as well: social media use is now a major, mainstream activity.

Platforms like WordPress and Movable Type democratized the process of self-publishing. With these tools, everyone could be a publisher and it didn't require advanced technical expertise to do so. Now, the next revolution for publishing is to bring that same ease of creation to the process of building social networks. With Six Apart's recent release of Movable Type 4.2, that revolution has begun. The new release provides DIY tools for building your own social networking platform which includes member profiles, forums, friending capabilities, rating of content, and more. WordPress isn't too far behind, either - a new platform called BuddyPress, is being built on the WordPress core. Is this the future of blogging? Or is this the future of web publishing altogether?

According to a rather speculative report by research firm ABI Research, location-based social networks like Brightkite, GyPSii, Pelago and Loopt could reach revenues as high as $3.3 billion by 2013. The report, however, also warns that the business models might differ from what most analysts are expecting today. According to ABI research, most of these networks will make their money from licensing and revenue-sharing with network providers or handset manufacturers.

The popular social bookmarking service Del.icio.us launched a complete redesign of its service today. Ever since it was bought by Yahoo in 2005, the company added very few new features and the redesign had been rumored to be in the works for almost a year now. The new design and features are mostly focused on enhancing the speed of the service and improving its search capabilities. Del.icio.us can also now be reached at delicious.com and will start using this as its standard URL.

iLink, a social network analytics technology from SRI International has recently been integrated into three online communities used by the military: Platoon Leader, Company Command, and the Family Readiness Group. The iLink technology improves the way the military community members share critical information across several different interest areas - from battlefield problem solving to supporting military families. Here, we take a look at the technology the military is using and how it can impact the future of social networking.