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It's only been a few weeks since Netflix rolled out a price hike that irked customers and forced the company to revise its projected total subscribers for the year. Realizing he could have better communicated the change to subscribers, Netflix CEO Reed Hastings took to the company blog last night to say he's sorry and offer some candid insight into the company's intentions.

Hastings had barely finished apologizing before announcing another radical change: Netflix is spinning off its DVD-by-mail business into a new brand called Qwikster and running it separately from the streaming business, which will continue to be called Netflix. Qwikster, which will be run by company veteran Andy Rendich, will also now include video game rentals.

Netflix has finally launched its highly anticipated free mobile application for the iPhone and iPod Touch and it's available now for download in the iTunes App Store. Like its iPad counterpart, the app lets subscribers stream TV shows and movies straight to a handheld device, either over Wi-Fi or 3G. Membership plans for Netflix start at $8.99/month, which is low enough, perhaps, to entice people to sign up, even if they only plan to use Netflix for mobile streaming.

With the impending launch of the Apple iPad, the Cupertino-based company's shunning of Adobe Flash technology has been brought to the forefront of technological discussions. While it was one thing to forgo Flash on a small, mobile device such as the iPhone or iPod Touch, some are questioning whether lack of Flash support is going to be a make-it-or-break it feature for the new slate devices arriving next month - devices which, if you believe Apple CEO Steve Jobs - are "better than netbooks."

On the flip side, Apple supporters echo the company's sentiments that "Flash is a CPU hog" and including support for the technology in Apple's mobile line-up would negatively impact battery life.

It's services like Put.io that are behind why Google executives argue desktops will be irrelevant in three years, why Steve Ballmer says Microsoft is betting the bank on the cloud, and why storage stats for the newest gadget are becoming less and less important.Everything is going to the cloud.

Does it often feel like a waste of time to download something just to watch it once and then delete it? Then Don't. Use Put.io. Put simply, Put.io fetches files from the Internet and allows you to either store them there or immediately stream them.

Dan Kantor, the man behind de.licio.us's Playtagger and Firefox extension, has brought us a new toy to play with that literally makes the web your musical oyster. ExtensionFM is a Chrome extension that automatically scrubs the websites you visit, finds embedded music, and adds it to a library of online music.

As time has gone on, we've found fewer and fewer reasons to actually download music and ExtensionFM gives us one less.

The Australian Broadcasting Corporation is said to be "leading the charge" in trying to get content on tablet devices, according to the Sydney Morning Herald, including, of course, Apple's iPad, which is set to hit the market sometime next month. The ABC currently uses Flash, a software infamously not supported by the iPad, to stream video on its website.

Just last Tuesday, Adobe and Wired Magazine announced a partnership, debuting a rather slick print-to-digital adaptation of the magazine. According to the report by the Herald, a senior executive at Adobe received an email from the ABC seeking a similar deal.

The BBC reports this morning that record label Warner Music has announced it will no longer license its music to free streaming sites like Last.fm, Spotify or Pandora.

The news comes on the heels of an announcement yesterday by Warner Music that digital revenue, at $184 million, accounts for 20% of total revenue.

A group of podcasters in Portland, Oregon have teamed up with internet friends around the world to create a new type of charity fundraiser, a live streaming telethon. Called 30 Hour Day, the event begins this evening. It will use streaming media services to deliver the content, the Causes Facebook application to collect donations, and Twitter to spread the word.

30 consecutive hours of music, variety acts, podcasts and other entertainment will raise money for local charity organizations. Will it work? Portland has a deep community of geeks and connections all around the web, so perhaps this group will be able to keep people entertained around the clock.

We had almost forgotten about Orb, the media-sharing software that lets you stream video from your home computer to your iPhone or any other internet-connected device. In fact, the last time we had even looked at the application was November of 2008 when the company announced an update to their iPhone application which allowed you to stream live TV over the 3G network. At that time though, the desktop software portion of the Orb product was PC-only. As in Windows PC-only. Today, that has changed. Orb for Macintosh has finally been released so Mac OS X users can now stream their media over the net, too.

Everyone is looking to Hulu as the future of Internet TV. The joint venture between several major networks, Hulu delivers free, ad-supported programming via online streams - an untested model for long-term profitability, at least when it comes to television.

While consumers have been enjoying the service since its launch in 2007, happily watching free TV shows and movies over their PCs and even their TV sets thanks to Media Center plugins and other unofficial hacks, the company itself is still trying to navigate this new online landscape and effectively monetize their content. Now recent statements by a News Corp exec have people wondering: can Hulu make the ad-supported model work? Or does the company have other plans?