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YouTube to Publishers: Don't Put Your Own Ads Into Those Videos!

By Frederic Lardinois / May 4, 2009 02:42 AM / Comments

According to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube, of course, is mostly interested in selling ads on its own network, and advertisers who buy overlay ads on YouTube don't want to see their messages mixed in with other sponsor announcements and product placements. A 'black market' for ad placements in videos is obviously something that YouTube, which is still struggling to find a viable monetization strategy, is not trying to encourage.

Live Streaming Coming to iPhone? Apple Submits New Spec to IETF

By Sarah Perez / May 3, 2009 11:30 PM / Comments

It looks like live streaming could be coming to a future generation of the iPhone and/or iPod devices. We've just come across this IETF submission containing Apple's spec for HTTP Live Streaming which describes a protocol for transmitting unbounded streams of multimedia over HTTP. According to the document, the protocol supports encryption of the media and the provision of alternate versions of the stream. The media data can also be transmitted after it's created, allowing it to be received in near real-time.

Could this mean live streaming is coming to our iPhones?

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