Yahoo Buzz
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Digg Doubles Its War Chest to Challenge Yahoo Buzz Internationally
Social news site Digg is announcing today that it has raised another $28 million from existing investors, bringing its sum total raised to more than $40 million. Remember when people used to tell stories about Digg rejecting VC money as too much in its early days? Those times are long gone.
The paradigm that Digg has popularized, letting users vote on which stories should be on the site's front page, is now found in any number of other places. From the programming geeks at StackOverflow, Reddit and Hacker News to the customer service requests at Dell Ideastorm, Uservoice and elsewhere - "it's like Digg for..." is now a commonly used phrase. No where, though, has Digg itself faced a bigger challenge than in Yahoo's new site Buzz.
Has Yahoo! Buzz Lived Up to the Buzz?
Since our initial review of Yahoo! Buzz earlier this year, not much has changed about the service. At the same time, however, the perception, acceptance, and impact of the service has changed drastically. The service has shown that it can send enormous amounts of traffic (very talkative traffic), and has displaced Digg as the most active 'social news' community. In the process, they added widgets and rss, and most recently (and most importantly) have opened up participation to everyone.
Since they opened the submission process to everyone, the buzz surrounding the site has really been at a high. Desperate publishers and marketers who were previously locked out of the supposed 'traffic mecca' have joined the service in droves and have already started the practice of vote-begging in the hopes that enough votes will get them promoted to Yahoo's main page. Here's what you need to know about the current state of Buzz.
Yahoo! Opens Buzz Submissions to All - But is It Democratic?
Yahoo! Buzz, the social news service that launched in February and delivered giant piles of traffic to the lucky few websites that were indexed by the site, is tonight opening up to submissions from any site across the web. We warned that Buzz could eat Digg's lunch and that's never felt as true as it does tonight. The roll out of new open functionality will extend throughout the evening.
All the excitement aside, the most logical question to ask is this: will links that get rewarded by prominent placement on Buzz or even on the Yahoo.com front page be selected democratically by the votes of Buzz users? We don't think there's any reason to believe they will.
comScore: Yahoo! Buzz Overtakes Digg in April
Digg is in big trouble. We already know that Yahoo! Buzz, a beta social news service by Yahoo!, can drive a large amount of traffic and comments to websites. We also know the ongoing problems at competitor digg, which continue to be skated around by digg management. Now we have proof that Yahoo! Buzz is kicking some digg behind in terms of stats. According to a new report from comScore, in April Yahoo! Buzz for the first time did more traffic than digg - Buzz got nearly 7 million U.S. unique visitors in April, a 74% growth over March. What's more, about 51% of Yahoo! Buzz users are women, compared to just 39% women for digg. We have graphs below from comScore...
Yahoo.com Sends a Ton of Talkative Traffic
Last night ReadWriteWeb got its first link on the Yahoo homepage, thanks to Yahoo Buzz - the beta social news service that is letting blogs get coverage on the world's most trafficked website. Our initial turn on yahoo.com happened late at night, 10pm PST, and lasted around 3.5 hours. It happened to our post about Wikipedia getting a print version. The verdict? While it didn't result in the avalanche of traffic that other publishers have reported, it still sent 45,000 page views to RWW in 3.5 hours outside prime time and where our link was the bottom-right of 4 links. That is more than a typical prime time digg or slashdot homepager. But what surprised us the most was the number of comments that Yahoo visitors left!
Yahoo! Tries to Spread Buzz, Adds Widgets, RSS
Yahoo! Buzz, Yahoo!'s Digg-killer social news site, has updated to add widgets, new RSS feeds, and an indicator of who first buzzed a story. Buzz, which is currently in beta, has also recently added a new round of publishers (including ReadWriteWeb) and says it has sent out over 50 million referrals since opening in February.
How Best to Submit Our (Or Any) Stories to Digg
Social news site Digg has long been the big kahuna of sites where users submit and vote on tech news stories. Though tech content there has dropped dramatically (as we wrote about in this post) and Yahoo Buzz promises audiences that dwarf Digg's - it's still fantastic to get a tech story on the front page of Digg.
We get enough of our stories submitted that we thought friends of RWW might appreciate a chance to read our thoughts about what works best when you submit content from this, or any other site, for other people to read on Digg.
Why Yahoo! Buzz is a Brilliant Idea
As soon as the online press got hold of a sliver of information about Yahoo! Buzz, the predictable cries of "Digg clone!" were loud enough to drown out anyone who thought that Yahoo! Buzz might be something more than a lame attempt at socially driven news (without the social elements). While many people think that the flurry of recent launches from Yahoo! represent nothing more than a cry of desperation, I think Yahoo! Buzz, at least, sets itself apart from the rest.
Social News: Can the Digg/Mixx/Buzz Model Hold Up Against FriendFeed and Sphinn?
The social news space is developing at a mind-boggling pace. Just in the last 48 hours Yahoo! launched its new site Buzz, the increasingly mainstream site Mixx announced more funding and Digg held its first ever town hall meeting. Meanwhile a screenshot of the soon to be aggregated service Tumblr has been leaked, my email inbox is filling up with friend notifications from the $5 million richer FriendFeed and BricaBox launched a social content service. Those are just the highlights over the last two days, there's even more related news I'll pass over for now.
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