YouTube - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/YouTube en Copyright 2009 Richard MacManus readwriteweb@gmail.com Tue, 24 Nov 2009 06:24:50 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss YouTube Videos Get Automatic Captions youtube_logo_nov08.pngGoogle just announced that YouTube can now automatically generate captions and subtitles for videos in English. For now, this feature is only enabled on a handful of partner channels, but Google plans to make this feature available for all users in the future.

In the meantime, YouTube now also offers a new 'automatic caption timing' feature for all new uploads that makes it easier to add captions manually. You simply upload a text file with a transcript of the video and Google's speech recognition technology will figure out when those words are spoken and create captions based on this information.

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]]> As Google points out, YouTube's users currently upload over 20 hours of video every minute - and most of this video isn't accessible for users with hearing impairments. While uploaders could always add captions to their videos manually, only a very small minority of users ever did so.

YouTube's speech recognition technology is based on the same speech-to-text algorithms that transcribe voicemails in Google Voice. You can also translate these captions into 51 languages.

As expected, these captions aren't always perfect, but work surprisingly well on the videos that we have seen so far.

If you want to have a look at how these captions work, have a look at one of the videos in the UC Berkeley, Stanford, MIT, Yale, UCLA, Duke, UCTV, Columbia, PBS, National Geographic, Demand Media, UNSW and Google & YouTube channels.

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http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php http://www.readwriteweb.com/archives/youtube_videos_automated_speech_to_text_captions.php News Thu, 19 Nov 2009 08:53:38 -0800 Frederic Lardinois
Russian Cop Uses YouTube to Expose Police Corruption In a breathtakingly risky move, a former Russian police officer has taken to the Internet in full uniform to detail the corruption, danger, and brutality of his line of work.

In an open video address to Prime Minister Vladmir Putin, Alexei Dymovsky says, "Maybe you don't know about us, about simple cops, who live and work and love their work. I'm ready to tell you everything. I'm not scared of my own death." How much does Dymovsky have to fear? The answer might surprise those of us who are accustomed to the relative freedoms of self-expression.

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]]> Over the past week, Dymovsky's videos have gotten more than a million views altogether and have created quite an uproar in Russia. In the videos, he speaks with an air of desperation, frustration, and resignation rarely seem on camera. He speaks of the ten years he spent serving and protecting his country.

Dymovsky served in the Russian army from 1996 until 1998. After that, he worked as a district commissioner of the city police in the Amur region. In 2004, he was transferred to the city of Novorossiysk police department, where he eventually advanced to the post of senior security officer and oversaw crimes related to drug trafficking.

"We are working as hard as we can with all our souls," Dymovsky says. After referencing losing two wives, who refused to put up with his work, and problems with "relationships with the bosses," Dymovsky says, "I want to talk about it now." He speaks of being denied leave of absence or medical treatment for illness, about police taking bribes and about pervasive corruption. "I am not afraid," he says, "I am telling my name... But I cannot stand detecting the nonexistent crimes, imprisoning people who are not guilty. I can't stand it anymore."

Take a look at one of the videos Dymovsky has posted so far:

These videos bear significant political impact, but they also speak to the importance of the Internet in acting as our generation's soapbox. Any wronged person has an almost infinite capacity to express, persuade and convince. Currently, a source at the Russian Interior Ministry's internal security department has confirmed to at least one publication that representatives of several human rights organization actively support Dymovsky.

The officers mentioned in Dymovsky's reports have filed libel suits against him, and the Russian interior minister has said his office is investigating the former police officer's claims.

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http://www.readwriteweb.com/archives/russian_cop_uses_youtube_to_expose_police_corrupti.php http://www.readwriteweb.com/archives/russian_cop_uses_youtube_to_expose_police_corrupti.php Online Video Sun, 15 Nov 2009 19:12:22 -0800 Jolie O'Dell
YouTube Videos Get Huger, High Def-er TodayYouTube has announced its plan to support 1080p videos.

This means that those amazing, high-definition videos you uploaded last year will now finally be converted to their original resolutions and will finally look as good as they do on your desktop. The new resolution represents a significant improvement over the current 720p maximum resolution, which leaves all those glorious, pirated segments of old movies tragically blurred and pixelated.

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]]> The fine folks at YouTube cited increased resolutions on consumer video recording devices as the impetus for the improvement.

Here's YouTube's example of a 360p image:

If you're not uploading videos from your phone, however, you're probably looking at something like YouTube's current HD setting, 720p:

And, by way of comparison, this is the new maximum resolution YouTube HD videos will have:

Those images are from YouTube. Why they chose a dog's muzzle, we may never know. But we're awfully grateful for the resolution improvements.

Also, users are specifically encouraged to upload videos that will showcase the capabilities of the new hotness that is 1080p resolution. YouTube engineer Billy Biggs tells users in the related blog post, "Be creative and choose subjects that really show off the beauty of your camera. We will run the best examples on our homepage in a future spotlight."

While it'll be nice to see our own classic jams restored to their original awesomeness, it will also be interesting to see professionally produced videos now appearing in better HD. Well done, YouTube, and thanks for allocating the resources.

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http://www.readwriteweb.com/archives/youtube_videos_get_huger_high_def-er.php http://www.readwriteweb.com/archives/youtube_videos_get_huger_high_def-er.php Video Services Thu, 12 Nov 2009 21:02:50 -0800 Jolie O'Dell
Summer of 2009: The Top 5 YouTube Videos youtube_logo_nov08.pngWedding dances, dancing babies, Kanye West, broken guitars and a crowdsourced music video. These are the top 5 most embedded and linked to videos of this summer. Social media analytics and tracking firm Sysomos just posted an extensive report about how bloggers use videos on their sites. One part of this report looked at the most popular videos that were embedded or linked to from blogs between July and September 2009.

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]]> We should note that these are the top 5 most embedded videos. While there is a clear correlation between how often a video was embedded and how many views it got over the last few months, it's important to remember that this list isn't organized by total views over the last three months but by blog embeds and links.

5. United Break Guitars

  • Uploaded on July 6, 2009

  • 5,914,000 views

 

4. MTV VMA's Remix: Kanye West Interrupts Obama's Speech

  • Uploaded on September 13, 2009

  • 4,200,000 views

3. SOUR '日々の音色 (Hibi no neiro)

  • Uploaded July 1, 2009

  • 1,600,000 views

 

2. Evian Roller Babies International Version

  • Uploaded: July 1, 2009

  • 12,436,000 views

 

1. JK Wedding Entrance Dance

  • Uploaded: July 19, 2009

  • 31,000,000 views

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http://www.readwriteweb.com/archives/summer_of_2009_the_top_5_youtube_videos.php http://www.readwriteweb.com/archives/summer_of_2009_the_top_5_youtube_videos.php Top Tens Wed, 04 Nov 2009 11:01:00 -0800 Frederic Lardinois
Online Video Embeds: It's All About YouTube sysomos_logo_oct09.pngWe know that online video continues to grow, but until now we had very little data about how bloggers engage with online video. Thanks to a new report from social media analytics firm Sysomos, we now have very detailed data about the videos being embedded in blogs and which bloggers are using these videos. For this report, Sysomos analyzed over 100 million blog posts and looked at the video-sharing sites being used and compiled a very detailed demographic profile of the bloggers who are embedding videos. Sysomos also released a list of the top 5 most embedded videos of this summer.

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]]> Who Embeds Videos?

Wedding Dances, Dancing Babies and Broken Guitars

Click here to see the top 5 most embedded videos of the summer of 2009.

Bloggers who embed YouTube links tend to be male and young. The most active group of YouTube users is between 25 and 35 years old. Bloggers who embed YouTube videos are mostly male (58%), and Break.com is the most male-dominated video site (885), while MTV attracts more female bloggers (68%).

youtube_embed_demographics.pngThe most active video embed users live in the US, followed by Brazil, Spain, the UK and Canada. In the US, most of these YouTube users live in California, followed by New York, Texas, Pennsylvania and Florida. The size of these states account for a large chunk of these differences. Connecticut, Alabama and South Carolina come in last.

Taking all video-sharing networks into account, the most active bloggers can be found in New York City, followed by Sao Paulo, London, Madrid and Paris.

In Asia, more than 90% of bloggers are younger than 35. In North America, 28% of all bloggers who embed videos are older than 35.

sysomos_youtube_embeds_marketshare.png

Focus on YouTube

Unsurprisingly, YouTube is the most popular video service in the blogosphere. The site attracts 82% of all embeds and direct links from blogs, followed by Vimeo (8.8%), DailyMotion (4%) and MySpace (1.1%). YouTube's dominance in this market becomes even more apparent when compared to other popular sites like Hulu and MTV. Hulu accounts for only 0.5% of all blog embeds, and MTV is dead last on Sysomos' list with 0.1%.

In Asia, YouTube is even more dominant, accounting for 88.5% of all embeds; and in South America, YouTube leads with an 87.4% market share. Some of these differences can be explained by the fact that some of the services that Sysomos looked at are simply not available in these markets.

More Data

Sysomos' report offers a lot more demographic information than we could highlight in detail, but here are a few more nuggets of interesting information:

  • The most popular day for embedding videos is Tuesday.
  • The most popular time is between 11:00 am and noon EST.
  • YouTube's most active demographic group (20-35) is three times larger than the second-most active group (35-65).
  • 20% of bloggers who embed YouTube videos are teenagers; 2.4% are over 60.

video_embeds_by_day.png

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http://www.readwriteweb.com/archives/online_video_embeds_sysomos_july_september.php http://www.readwriteweb.com/archives/online_video_embeds_sysomos_july_september.php Trends Wed, 04 Nov 2009 11:00:00 -0800 Frederic Lardinois
YouTube Phasing Out Accounts, Google Login Will Be Required [Updated] YouTube has begun warning users that they will soon be required to login with a Google account, instead of their old YouTube accounts. Just as people freaked out when Flickr changed the locks on the doors and required a Yahoo account to get in, you can bet that this is going to make some people very angry.

User generated content communities tend to have a very particular culture. If and when they get bought out, all kinds of issues arise around cultural differences and control. Seldom is this as clear as when old logins at a site are no longer accepted and users are required to get an account with the big powerful company that bought the community.

Update: YouTube contacted us after publication to clarify that this change is only required of people who previously chose to associate an additional Google account with their existing YouTube account and have continued to sign in with their old YouTube username and password. Those users will now be able to use either their YouTube username or their Google username but will be required to use only their Google password to log in. This is the kind of thing that happens sometimes when companies have to merge associated accounts for a single service - but people who haven't tied a Google account to their YouTube account will see no change. We apologize for getting the story wrong.

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Chris Messina caught a screenshot today of a logged-in page at YouTube with the message: "Please start signing in with your Google password from now on. Pretty soon we will be phasing out support for signing in with your old YouTube password." Pretty simple!

We'll see if that warning ahead of time is helpful in calming the likely outrage by some users. YouTube is roughly four and a half years old - and it's been a Google property for three of those years! Maybe Google just now decided to keep it.

Will this be an opportunity for users to vent about overbearing copyright controls on background music, the rapid growth of commercial content on the site or other ways things have changed from "the good old days?" Time will tell. Given the small number of users who can even remember the pre-Google days, this transition might not be such a big deal.

See Also: Is YouTube The Next Google?

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http://www.readwriteweb.com/archives/youtube_google_accounts.php http://www.readwriteweb.com/archives/youtube_google_accounts.php News Wed, 28 Oct 2009 14:55:29 -0800 Marshall Kirkpatrick
Mozilla's Raindrop: An Open Conversation Aggregator mozilla_raindrop_oct09b.jpgWhile most conversation aggregators are concerned with harnessing your river of data, Mozilla is breaking it down into manageable raindrops. According to a morning blog post on the Mozilla Labs site the company is launching the prototype for Raindrop 0.1, a product that they're calling "open messaging for the open web". While Mozilla's Snowl Firefox Add-On made it possible to follow streams and rivers of messages in your existing browser, Raindrop offers what appears to be a much cleaner interface and an API to hack on your own personal conversation dashboard.

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]]> Raindrop's mission is to "make it enjoyable to participate in conversations from people you care about, whether the conversations are in email, on twitter, a friend's blog or as part of a social networking site." Essentially, Raindrop is cutting out the noise and pulling in the information that is actually of interest.

raindrop_mozilla_oct09a.jpg

While email clients can filter bot and spam messages, it's more difficult to discern between personal and general messages from real people. With Raindrop, users messages are categorized and prioritized. For example, in Twitter your direct messages and reply messages are highlighted while the rest of the stream is cast aside. Meanwhile, mailing list messages are also given their own category, separate from personal emails. As with most Mozilla products, the group will encourage front-end widgets and code from outside 3rd party developers.

While the tool certainly shows promise, it is currently only available to developers. The group's first priority is to build a downloadable installer. To ensure that you're one of the first non-developer testers, keep an eye on labs.mozilla.com/raindrop.

Raindrop UX Design and Demo from Mozilla Messaging on Vimeo.

Thanks to Arjo for the tip!

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http://www.readwriteweb.com/archives/mozillas_raindrop_an_open_and_smart_conversation_a.php http://www.readwriteweb.com/archives/mozillas_raindrop_an_open_and_smart_conversation_a.php Personal Thu, 22 Oct 2009 16:24:00 -0800 Dana Oshiro
YouTube Launches Real-Time Discussion Search and Tracking Real-time information is red hot all around the web but it made a surprise appearance on YouTube tonight in the form of real-time search for comments, of all things. YouTube comments are notoriously not worth reading, but now you can search their full text...in real time. There are some very real, potential use-cases crying out for a tool like this. Companies in particular are likely to want to know what people are saying about their names in the comments on YouTube. You name your topic, though: it's now available for real-time search across viewer discussion.

Real-time search appears to have been rolled out very recently, with no mention, on this page. In addition to search results continuously updated ala Facebook's newsfeed ("3 new results") there's also a frequently-updated list of "trending topics" on the search page.

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]]> youtuberealtime.jpgUnfortunately, there are no feeds being published to syndicate these search results into a reader off-site. The regular search on YouTube now has RSS feeds and Google Wonder Wheel data being published, so perhaps comment search will have feeds added soon as well.

Proper nouns will likely be of interest to searchers watching YouTube comments. This could be a popular addition to the toolkits of social media watchers everywhere.

What's the benefit of serving those results up in real time? For certain search queries you don't want to wait around to find out there's new results.

What could be next? Presuming this feature is as real as it looks and goes live to the public soon, we'd love to see YouTube support something like the Salmon comment aggregation protocol and publish updates for this and other GData feeds through in a real-time syndication format.

Thanks to Tikva Morowati for the tip. Tikva is the Community Platform Director for KGBWeb, a stealth startup made up of ex-Googlers and others in New York City that will likely make a splash among web-watchers later this year.

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http://www.readwriteweb.com/archives/youtube_launches_real-time_discussion_search_and_t.php http://www.readwriteweb.com/archives/youtube_launches_real-time_discussion_search_and_t.php News Fri, 16 Oct 2009 03:39:27 -0800 Marshall Kirkpatrick
Spammers Newest Tactic: YouTube Video Spam Researchers at Kaspersky Lab have recorded a mass mailing of spam emails containing a link to a video advertisement on YouTube. Although in the past, spammers have attempted to lure people into clicking links by claiming the link would display a YouTube video, this is the first case in which the link actually does point to YouTube. In this particular incident, the video in question is a Russian ad promoting industrial real estate.

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]]> Two years ago, Kaspersky Lab predicted that YouTube would eventually become a vector for disseminating spam due to its worldwide popularity. However, this is the first time the video-sharing site has been used in this way as far as the researchers can tell.

Says Darya Gudkova, Head of Content Analysis & Research at Kaspersky Lab, "naturally, this type of advertising is more interesting and gets more hits." That's bad news for YouTube because when something works, spammers keep at it... with a vengeance. Once word gets around that video spam is more successful than traditional methods, there's no doubt that it will only increase.

How Would YouTube Handle Video Spam?

So what will YouTube do if video spam becomes a real problem on its network? We would like to think that it would take the offending content down, but that could be easier said than done. After all, this isn't like the copyrighted content that their Content Identification tool can easily identify and remove. That tool works by comparing unique signatures somewhat like a digital "fingerprint" from a content owner's copyrighted file to user uploads across the site. Then, if a match occurs, the copyright holder has the option to have the video taken down.

Identifying a spammer's video would be much harder. Just because someone is using YouTube to sell something, that doesn't necessarily mean it's video "spam." That moniker should only be reserved for videos which are truly undesirable messages where fraudulent activities are underway. The question is, how would YouTube know?

Assuming that video spam takes off, the best thing the site could do to police online content is to include a "report spam" button for videos themselves, as it now has for video comments only. 

Of course, for potential victims of video spam, the best thing is not to get duped into visiting YouTube in the first place. Spam filters will simply have to adapt to this new technique. Unfortunately, that will be yet another challenge for Google, which, in addition to owning YouTube, also offers a feature in its webmail product Gmail that automatically embeds any YouTube videos referenced in the email directly in the message itself. That makes it even more convenient for video spammers, who wouldn't have to convince their victims to leave their inbox and launch a new browser window: just click a button on the video embedded below.

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http://www.readwriteweb.com/archives/spammers_newest_tactic_youtube_video_spam.php http://www.readwriteweb.com/archives/spammers_newest_tactic_youtube_video_spam.php Google Fri, 09 Oct 2009 06:02:29 -0800 Sarah Perez
Got Questions About Making Online Video? YouTube Says "Shoot" YouTube is throwing a bone to content creators who have questions about how to do online video right.

The mega-video site is partnering with Videomaker magazine to offer free webinars on topics of interest to the would-be iJustines and Ask A Ninjas of the world. Topics will cover how to shop for a video camera, microphone techniques, lighting and all the basics of shooting palatable online video content.

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]]> We've found out the hard way that shooting video for the Internet can yield mixed results, and the smallest mistakes while the camera is rolling can lead to huge failures once the video is live online.

Because different content creators struggle with different elements of online video, YouTube is asking users to vote on which topics the first webinar should cover. Options include shopping for a camcorder, button basics, lighting and filtering, microphone techniques, the art of composition and handheld camera techniques. Users can also submit their own ideas and discuss common issues.

The first webinar is scheduled to take place October 27, 2009, at 2 pm Pacific Time/5 pm Eastern Time. The webinar will last for one hour, and interested parties can register here.

As we already know, one of the best ways to avoid the brutality that is YouTube comments (which were recently voted the worst thing on the Internet, we will have you know) is to shoot high-quality video content. Even with inexpensive equipment and no formal filmic education, many YouTube heroes have learned to generate stellar videos. All it takes is practice and a few hints from folks who know. Props to YouTube for giving its users a little nudge in the right direction.

And if you can't make time for the webinar, just watch this very serious and detailed tutorial on video blogging from Justine Ezarik:

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http://www.readwriteweb.com/archives/got_questions_about_making_online_video_youtube_sa.php http://www.readwriteweb.com/archives/got_questions_about_making_online_video_youtube_sa.php Video Services Thu, 08 Oct 2009 19:09:45 -0800 Jolie O'Dell
YouTube's Promoted Videos are Branching Out and Coming to a Website Near You youtube_logo_nov08.pngYouTube's Promoted Videos - the video ads that often appear to the right of the currently playing video in YouTube and next to search results - are now coming to regular websites as well. Starting today, Promoted Videos will appear in AdSense units through the Google Content Network and will compete with text and image ads in AdSense's ad auctions. Interestingly, AdSense already offers video ads, though it classifies them as 'image ads.' These two video ad units will now run side by side.

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]]> promoted_videos.jpgThe YouTube Promoted Video ad units consist of a thumbnail on the left and three lines of text on the right. Clicking on one of these ads will take users to the YouTube page or channel with the video. Any user can promote ads on YouTube for just a few dollars a day, though most of the promotions on the site are run by larger organizations.

For the time being, these ads are only available in the U.S. and in English, though Google plans to launch them in other regions and languages as well.

Google has obviously struggled to turn YouTube into a profitable business unit. Taking YouTube ads out of the YouTube silo could help Google to win over more advertisers and give current advertisers more reasons to buy ads on YouTube.

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http://www.readwriteweb.com/archives/youtubes_video_ads_are_branching_out_and_coming_to_adsense.php http://www.readwriteweb.com/archives/youtubes_video_ads_are_branching_out_and_coming_to_adsense.php News Fri, 02 Oct 2009 10:30:43 -0800 Frederic Lardinois
It's Complicated: Warner Music Comes Back to YouTube wmg_logo_sep09.pngWarner Music, which had removed its videos from YouTube after licensing talks with Google broke down last year, just announced that is has reached a new deal with YouTube and that Warner's music videos will once again appear on YouTube. The partnership, according to the official announcement, covers the complete Warner catalog and "includes user-generated content containing WMG acts." Warner will be able to monetize user-generated content thanks to Google's Content ID technology, which can detect copyrighted content in YouTube videos and then allow the copyright holders to sell ads against this inventory.

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]]> According to Google, the partnership is based on a revenue-sharing deal. Thanks to this deal, YouTube users will now have access to videos from all the major record labels and most of the major independent labels as well.

Warner Will Sell its Own Ads and Get a Custom Player

Judging from the announcement, it is clear that the Google Content ID system (which was just integrated with YouTube's stats package earlier this week) was a major factor in bringing Warner back to YouTube. It's also important to note that Warner will sell its own advertising inventory. Thanks to this, as Billboard's Antony Bruno points out, Warner will be able to set its own prices and keep the majority of the ad revenue, even though it will share revenue with YouTube. Bruno also notes that YouTube will create a branded player and custom artist-channels for Warner's content and that Warner hopes to include more commerce and social networking features in this player.

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http://www.readwriteweb.com/archives/its_complicated_warner_music_comes_back_to_youtube.php http://www.readwriteweb.com/archives/its_complicated_warner_music_comes_back_to_youtube.php News Tue, 29 Sep 2009 10:30:07 -0800 Frederic Lardinois
Should YouTube Scrap its Ratings System and Rely on Implicit User Data? Last week YouTube blogged that it is considering moving away from the familiar 5-star system of reviews. According to YouTube product manager Shiva Rajaraman, the stars system is being used bluntly by the majority of YouTube users - most give videos a perfect 5 star rating. Rajaraman noted that "when it comes to ratings it's pretty much all or nothing."

When you also consider that the wisdom of the crowds is often dominated by small, powerful groups, then the validity of user ratings is further called into question. So why not just get rid of explicit user ratings and use implicit recommendations instead?

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YouTube graph showing the dominance of full 5-star ratings

YouTube wants to know if a thumbs up/thumbs down system would be be more effective (two options), or even just favoriting (one explicit action to say you like an item).

However possibly a better option is to remove explicit ratings altogether. Does YouTube even need to ask its users for ratings, given the wealth of user interaction data it has?

Earlier this year, ReadWriteWeb profiled some sophisticated recommendation technologies which rely on implicit user data. Many of these systems track user data and, with a set of (usually proprietary) algorithms, come up with recommendations for users. This type of system could well replace ratings altogether in YouTube. While YouTube probably already makes use of the ratings data in its recommendations, as noted above such data is typically unreliable and not very valuable.

As an example of how this could work on YouTube, here is our description of Baynote's recommendation system:

"Baynote observes real-time user behavior on a site and looks for implicit, emergent patterns. It uses collective intelligence and an affinity engine to analyze the data. Common behaviors which it tracks include page refers, queries, mouse movement, time spent on a page, peer behavior (see note about communities below)."

Other similar recommendation technologies we've profiled include MyBuys, ATG and richrelevance.

Are explicit user ratings still valid in consumer apps such as YouTube and Amazon? While we're arguing that implicit recommendations data could enable YouTube to scrap user ratings altogether, on the other hand products like RateItAll are still built around the star system. Let us know your thoughts in the comments.

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http://www.readwriteweb.com/archives/should_youtube_scrap_its_ratings_system_and_rely_o.php http://www.readwriteweb.com/archives/should_youtube_scrap_its_ratings_system_and_rely_o.php Recommendation Mon, 28 Sep 2009 20:36:45 -0800 Richard MacManus
More Data for YouTube's Partners: Google Integrates Content ID and YouTube Insights youtubelogo.jpgGoogle just announced that it is integrating its Content ID system, which alerts YouTube's 1,000 partners when one of their videos or audio tracks is being used without authorization, and YouTube Insight, the analytics package that gives uploaders usage stats for their videos. Content ID gives copyright owners the ability to block a video or audio track, but most importantly, it also allows them to make money from these uploads by selling ads against these new videos (like Sony did with the JK Wedding Entrance Dance). Until today, YouTube's partners only got a very basic set of stats about these videos, but they will now get the same stats that the uploader gets as well.

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]]> Liz Gannes over at NewTeeVee had a chance to talk to the Content ID team and offers a lot more detail about the technical details behind the system. One interesting aspect of the system is that it is now being used more often to geoblock videos in certain regions. Google also told Gannes that Google regularly does 'legacy scans of its entire library' so that it can compare older videos against new claims from its partners. It is also interesting to note that Google now actually checks videos for copyrighted material before they even go live on the site. In the early days of Content ID, Google would only check after the video was already live.

Giving Partners a Better Idea How their Content is Being Used

This will hopefully mean that fewer copyright owners decide to completely block videos that use their content. After all, there is a lot of interesting demographic data in these mashup videos that YouTube's partners and their marketing firms can use. According to Gannes, Google's partners who leave user videos up "have seen their overall views more than double."

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http://www.readwriteweb.com/archives/youtube_integrates_content_id_youtube_insight.php http://www.readwriteweb.com/archives/youtube_integrates_content_id_youtube_insight.php News Mon, 28 Sep 2009 09:49:21 -0800 Frederic Lardinois
YouTube's FastForward Biz Site Off to Slow Start youtube_fastforward_sept09.jpgIt's often hard to tell the marketing experts from the impostors. Being a thought leader isn't about knowing the best buzzwords and having a PowerPoint ready to deploy, it's about being among the first to execute a great idea. Google and The Wharton School have teamed up to provide users with 100 marketing-related videos on how to build community and customer bases in the digital landscape. The Fast.Forward. Channel shows communications professionals how they can evolve to cut through the noise and spam, and build loyal audiences with tech savvy people like us.

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Through short videos from some of the top industry minds including Google CEO Eric Schmidt, Lauder Professor at The Wharton School Jerry Wind and AAAA CEO Nancy Hill, the group hopes to challenge marketers to take risks and create better campaigns. For now, the site comes up short as the videos appear to answer questions in a very general manner with few specifics in terms of tactics and strategy. The most promising component of the site appears to be the "Free Tools" section with a list of resources including links to a website optimizer, search insights and 3rd party trends data from Facebook and Twitter. Nevertheless, as of this review, all of those links are dead. The first rule of marketing: test your product.

While this is a good site to get inspiration, social media marketers and PR pros who are looking for new strategies and specifics might be better off visiting Building43, PR 2.0 or asking questions through LinkedIn's online groups. Other great resources include the Social Media Club events and social marketing-related Meetups.

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http://www.readwriteweb.com/archives/youtubes_fastforward_biz_site_off_to_slow_start.php http://www.readwriteweb.com/archives/youtubes_fastforward_biz_site_off_to_slow_start.php Google Wed, 23 Sep 2009 14:30:13 -0800 Dana Oshiro