ReadWriteWeb

Hundreds of thousands of websites are using a new service to track when readers copy and paste content from their sites into an email, blog post or elswhere. The service, called Tynt, isn't just making sure that credit is given where it is due - it's tracking what content is of interest to readers... right down to the word.

Tynt says that people copy and paste content and links 50 times as often as they click on sharing buttons to post to networks like Facebook and Twitter. Now the company is opening up a series of Application Programming Interfaces (APIs) that will allow publishers to track automatically what particular words readers on their site are interested in. That data has incredible potential, but it's not clear it will be used in ways that befit the opportunity it presents.

One of the problems advertisers face when looking to launch a campaign on mobile devices is choosing which platforms to go after. Many have flocked to the iPhone/iPad/iPod Touch ecosystem because of the sheer number of devices and the uniformity of hardware across the platform. Android devices, on the other hand, are much more fragmented, with varying screen resolutions and hardware capabilities, so launching ads on the devices is bit trickier. Mobile advertising platform Medialets has a solution to this problem as today it has announced that its Universal Android SDK (software development kit) is leaving beta.

The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will ship this summer. Though pay-per-click text ads remain Google's (and thus the online ad industry's) bread and butter, there has been a lot of movement around online display advertising over the past year, an area which Yahoo! is currently top dog. Since the beginning of 2007, Microsoft bought aQuantive for $6 billion, Google acquired DoubleClick for $3.1 billion, AOL built up its Platform A with acquisitions of Tacoda, and Quigo, WPP spent $649 million to purchase 24/7 Real Media, and Yahoo! itself paid $680 million for Right Media. And now with AMP!, is Yahoo! actually opening up their ad silo?