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Great Scott! How Inventive Companies Like GetGlue Build For The Future
Yesterday we looked at the evolution of GetGlue, a service that allows you to "check in" to TV shows, movies, music, and more.
One of the striking things about GetGlue is how it has used cutting edge web technologies (recommendations, Semantic Web) to build a future-proof foundation. And how it has taken advantage of currently hot platforms (like iPhone and iPad), while also targeting future platforms (like Internet TV). In Part 2 of our interview with Alex Iskold, the founder and CEO of GetGlue, we find out how he's steered his company towards the future. We also find out what other trends Alex Iskold is tracking currently.
How GetGlue Taps Into Our Emotions
Sometimes a successful web product takes a while to find its niche. Occasionally it morphs into a different product altogether, along the way. Both things have happened to GetGlue, the service where users "check in" to watching TV shows, reading books, listening to music - indeed, to just about anything.
I caught up with GetGlue founder and CEO Alex Iskold to discuss the evolution of the product since its inception. It's changed from an under-used geeky Firefox browser add-on, to a mainstream service where hundreds of thousands of people check-in to Mad Men and other popular entertainment shows. How has GetGlue made this transition? One word, by getting emotional.
GetGlue.com: Distributed Networking & Recommendations Made Simple & Fun
Once just a browser add-on that allowed users to surf smarter across several verticals, AdaptiveBlue's Glue is now a site-centric product that acts as both a hub and a spoke of the social web.
Glue's synaptic web-esque technology is based on a user's browsing across common sites such as Amazon, Wikipedia and YouTube, and those visits and any interactions (comments, "likes," etc.) feeding back to automatically create a taste profile and a web of affinity with other users and recommendations of other items or content across about a dozen categories, including music, books and movies. So, can this be done without violating users' privacy or - worse yet - frustrating and boring them into attrition?
Semantic Web Patterns: A Guide to Semantic Technologies
In this article, we'll analyze the trends and technologies that power the Semantic Web. We'll identify patterns that are beginning to emerge, classify the different trends, and peak into what the future holds.
In a recent interview Tim Berners-Lee pointed out that the infrastructure to power the Semantic Web is already here. ReadWriteWeb's founder, Richard MacManus, even picked it to be the number one trend in 2008. And rightly so. Not only are the bits of infrastructure now in place, but we are also seeing startups and larger corporations working hard to deliver end user value on top of this sophisticated set of technologies.
AdaptiveBlue: "How and Why We Made Glue"
Editor's note: we're currently running a series of 'Sponsor Posts', focused on use cases and technology background. These posts are clearly marked as written by sponsors, but we also want them to be useful and interesting to our readers. We hope you like the posts and we encourage you to support our sponsors by trying out their products.
When we were designing Glue, our goal was to create a simpler way for people to connect around things they are interested in online. In this post we discuss the design choices that we’ve made and why we made them.
Semantic Web Patterns: A Guide to Semantic Technologies
In this article, we'll analyze the trends and technologies that power the Semantic Web. We'll identify patterns that are beginning to emerge, classify the different trends, and peak into what the future holds.
In a recent interview Tim Berners-Lee pointed out that the infrastructure to power the Semantic Web is already here. ReadWriteWeb's founder, Richard MacManus, even picked it to be the number one trend in 2008. And rightly so. Not only are the bits of infrastructure now in place, but we are also seeing startups and larger corporations working hard to deliver end user value on top of this sophisticated set of technologies.
AdaptiveBlue Rolls Up More Services into Simpler Interface
Semantic web browser extension BlueOrganizer relaunched tonight with more of the most popular services on the web smartly integrated into an easier to use interface.
The company says its extension is intended to let users browse the web with context and that its semantic technology cuts steps out of search. The basic idea behind AdaptiveBlue's BlueOrganizer is that it can tell what the web pages you're looking at are about and it offers you useful links based on the particular subject matter.
Semantic Web: What Is The Killer App?
The Semantic Web has been in the making for some time and people think it is nearing maturity.
We have written about this trend extensively, with our two most notable posts being an analysis of the challenges of the classic bottom-up approach and the promise of the new top-down one. Regardless of how the Semantic Web will come about, for it to flourish
it needs to hit the mainstream. There is no way that consumers will appreciate the elegance and mathematical soundness of RDF and OWL. People don't care about math, they care about utility and even more, about fun. What the Semantic Web needs, then, is a killer app.
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