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Results tagged “ads” from ReadWriteWeb

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CM Summit: Return on Creativity in Adland
Written by Bernard Lunn / June 8, 2009 8:18 PM / 2 Comments

This past week saw the Conversational Marketing (CM) Summit in New York, an event organized by Federated Media (which sells advertising on ReadWriteWeb). It was a stimulating event because of

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Microsoft's Bing is Now Mobile, Too
Written by Frederic Lardinois / June 3, 2009 10:49 AM / 15 Comments

After launching Bing just a few days ago, Microsoft also just released a mobile version of its new search engine. Bing mobile generally works as well as Bing does on

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Developer of AdBlock Plus Proposes Fair(er) Approach to Ad Blocking
Written by Frederic Lardinois / May 12, 2009 10:00 AM / 36 Comments

Roughly 5% of Firefox users run a plugin called AdBlock Plus, which effectively blocks all display and text ads on websites. There can be little doubt that the ethics of

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YouTube to Publishers: Don't Put Your Own Ads Into Those Videos!
Written by Frederic Lardinois / May 4, 2009 9:42 AM / 11 Comments

According to a report from Mediaweek, YouTube has sent written warnings to a number of content producers who feature their own advertisers in videos on Google's popular video service. YouTube,

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Banner Exchanges Come to the iPhone: AdMob Launches Download Exchange
Written by Frederic Lardinois / March 31, 2009 5:00 AM / 6 Comments

AdMob, one of the world's largest mobile advertising networks, released its Download Exchange today. In return for running ads for other apps, developers can now promote their own apps across

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Facebook Ads to Target You By Location and Language
Written by Sarah Perez / March 12, 2009 6:45 AM / 8 Comments

Yesterday, as Facebook rolled out their revamped homepage which delivered new features like real-time updates, filters, and an improved sharing box, another update was quietly occurring behind the scenes. While

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Google in Your TV
Written by Sarah Perez / February 9, 2009 5:02 AM / 7 Comments

Google is everywhere. From your web mail to your web searches and now even tracking your location on a map, the ubiquity of Google is something that many of us

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Where Do Mobile Ads Work Best? On the iPhone!
Written by Sarah Perez / February 6, 2009 6:00 AM / 13 Comments

The latest Mobile Advertising Report from market research agency GfK found that users of Apple's iPhone were more likely to recall and respond to ads than other mobile phone users.

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Embed Ads In User-Generated Videos With ZunaVision
Written by Sarah Perez / November 26, 2008 7:30 AM / 6 Comments

During the U.S. presidential elections, one of the campaigning methods which got a lot of attention was President-Elect Obama's in-game billboard ad inserted into the Xbox 360 racing game, Burnout

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The Scannable World, Part 2: Scanning Your Web Printouts
Written by Sarah Perez / September 25, 2008 12:00 PM / 16 Comments

This is the second post in a multi-part series about integrating the internet with the real world. In "The Scannable World: Mobile Phones As Barcode Scanners," we introduced the concept

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