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Manifesto to Avoid a Google Media Monoculture
Written by Bernard Lunn / March 26, 2008 6:15 PM / 16 Comments

For many decades we had a PC monoculture controlled by Microsoft and, to a lesser degree, by Intel. Today, in the world of online media, that same thing looks like

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Google Launching AdSense for Video - Minus the Video
Written by Marshall Kirkpatrick / February 20, 2008 9:01 PM / 9 Comments

After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program's pilot was announced

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How Will Publishers Fare Under Microhoo?
Written by Guest Author / February 14, 2008 10:34 AM / 4 Comments

By Rajeev Goel, Co-Founder of PubMatic There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues

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Why Amazon's HaaS (Hardware as a Service) Strategy is a Winner
Written by Emre Sokullu / October 28, 2007 9:40 PM / 24 Comments

We all know the term 'Software as a Service (SaaS). The term SaaS was coined in a conference in 2005 and then popularized by Salesforce with its "No Software" motto.

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