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Google Lets Advertisers Target Mobile Devices
Google today announced that it has added a new option for AdWords advertisers to specifically target iPhones, T-Mobile's G1, and other mobile devices that have 'real' Internet browsers. Unlike the standard mobile AdWord ads that were targeted to appear on mobile web sites, this new feature will allow advertisers to target any mobile device with a full HTML browser. Google also points out that it is seeing 'a lot' of searches from iPhone and G1 users and the iPhone drove more traffic to Google.com during last year's holiday season than any other mobile platform.
Embed Ads In User-Generated Videos With ZunaVision
During the U.S. presidential elections, one of the campaigning methods which got a lot of attention was President-Elect Obama's in-game billboard ad inserted into the Xbox 360 racing game, Burnout Paradise. Now a similar technology for embedding images is making its way into online, user-gen video. Instead of pre-rolls, post-rolls, or overlays, this technology allows for inserted images to be rendered onto any planar surface in a video, whether wall, floor, or ceiling. Oh, and they don't have to be images, either - the technology supports embedding videos within your videos, too.
YouTube Puts Placement for User Videos Up For Auction
This is so cynical it just might work. Google announced this afternoon that YouTube will now allow video publishers, no matter who they are, to bid for sponsored placement for their videos on the site. The program will be based on Adsense technology and is essentially just that - paid search results for user published videos.
This is a radical opening of the previously white-listed YouTube monetization strategies. Have you made a video of your band performing its new single, or your company's new product demonstration or your nonprofit group's expose of corporate misbehavior? If you'd like to have that video highlighted on the site, now you can - for a price. What price? What can you bid?
Technorati Acquires AdEngage - Launches Self-Service Advertising Network
Blog search engine Technorati today announced that it has acquired AdEngage, a small, Los Angeles-based online advertising network. Technorati launched its own ad network in June, but focused mostly on large, high-traffic sites. Now, Technorati will release a new advertising network on top of the AdEngage platform which will be open to all publishers who fulfill Technorati's basic quality standards. AdEngage will continue to exist as a standalone business, while the newly created Technorati Engage will focus only on blogs and social media sites.
Game on! Google AdSense for Online Gaming
If it's online, Google is going to find a way to derive advertising revenue from it. So, it was only a matter of time before Google found its way into online gaming, a market where the term "billions" is regularly thrown around by even the most conservative analysts.
Today, Google announced the launch of Google AdSense for Games, a flavor of AdSense built on Google's AdScape Media acquisition that allows advertisers and content producers to place ads within the content of online games.
Family Guy Goes AdSense: First MacFarlane Cartoons Now Available
In June, we reported that Google had signed a deal with the creator of Family Guy, Seth MacFarlane. Under this deal, Google was going to syndicate a series of 50 short cartoon by MacFalrlane through AdSense and the Google Content network. Now, the first series of these cartoons is available on YouTube. This first wave of videos is sponsored by fast food chain Burger King, though we assume that other parts of the series will feature different sponsors.
Google Rebrands Performics: Launches Affiliate Network
Today, Google announced that it is rebranding DoubClick's Performics Affiliate as the Google Affiliate Network. Google acquired DoubleClick in March 2008 for $3.1 Billion. The Google Affiliate Network is not yet integrated into Google's AdSense and will continue to be hosted at ConnectCommerce.com for the time being. Companies currently featured on the network include Target, Kohls.com, Citibank, Circuit City, Zazzle, Bank of America, Verizon, and Barnes & Noble.
Google to Make History with Exclusive Animated Internet Series?
Google is getting some serious press, support, and power from Hollywood today. According to the New York Times, Google will be bringing on Seth MacFarlane, creator of the hilarious TV series "Family Guy", to work on a secret animated series called "Seth MacFarlane's Cavalcade of Cartoon Comedy." While that's nothing short of exciting, Google's distribution plan for the project is causing heads to turn.
Manifesto to Avoid a Google Media Monoculture
For many decades we had a PC monoculture controlled by Microsoft and, to a lesser degree, by Intel. Today, in the world of online media, that same thing looks like it could happen. But it doesn't have to be that way. This 4-point manifesto lays out how to avoid a Google media monoculture.
Google Launching AdSense for Video - Minus the Video
After nearly a year in closed beta, Google is expected to announce tonight that its AdSense for Video program is now open to publishers. When the program's pilot was announced last May, AdSense for Video was intended to serve up video-in-video ads. Today the video part is gone, replaced by CPM banners and CPC text overlays.
Launch participant Brightcove said in a release tonight that "Publishers and content providers can control which videos get which ads and when the ads play in each video." Am I the only one that hates those damned pop up text overlay ads that show up on other services' videos?
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