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Website traffic monitoring service Quantcast has launched a new search function that lets logged-in users search for sites that have particular audience demographics. Interested in finding websites that get a

Earlier this month, we opened up and shared with readers the different ways we're pitched by companies wanting coverage. We mentioned our favorite way (hint: RSS) and have been enjoying

SocialVibe is an online popularity contest that turns corporate advertising into money for charity. Users compete for status and prizes by shilling for their favorite brands, while a cut of

The latest punch thrown in Yahoo!'s fight to stay relevant and avoid a take over by Microsoft is their unveiling of their new ad management software, named AMP!, which will

Recently an expert tried to explain Do Not Call (lists of people who do not wish to receive calls from telemarketers), to telemarketing vendors. He waved two big tomes and

Recently on ReadWriteTalk, we interviewed Scott Switzer, the CTO and Founder of OpenX. Until recently they were known as OpenAds, but they've since rebranded as OpenX. Shortly after the interview

We've all seen the signs. Ding dong the page view is dead... well, dying. First Compete announced that they would be using attention-based web metrics, or Attention Metrics for short.

Mobile marketing startup, TextBound, has big plans to make text messages the new mass media for advertisers. Like we mentioned earlier, more and more companies are going to be betting

Microsoft today announced the release of a new ROI measurement tool called "engagement mapping." Rather than measure ROI based on the last ad a user clicks, Microsoft's new tool attempts

By Rajeev Goel, Co-Founder of PubMatic There has been a lot of coverage about the potential Yahoo! acquisition by Microsoft over the last week. This coverage has looked at issues