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Mobile advertising and marketing company Tapjoy has added a big chip to its company. The company announced today that it has hired former Sony senior vice president of marketing and PlayStation Network development Peter Dillie to be its chief marketing officer.

Grabbing an executive of Dillie's stature is a big win for Tapjoy and a sign of the company's maturation. Tapjoy's network spans over 10,000 mobile applications that has around 250 million users on iOS, Android and other mobile operating systems. As Tapjoy looks to expand to Europe and Asia, Dillie will be instrumental in helping the company acquire more users, more developers and advertisers.

Mobile advertising is exploding. The opportunities for developers and publishers to make money through mobile advertising has grown exponentially in the last couple of years. There are a lot of options to market and monetize apps, but when it comes to advertising, there is still just one company that dominates the ecosystem: Google.

We write a lot about mobile advertising companies. Nexage, Tapjoy and JumpTap have all made significant news recently. Yet, as Nexage president and CEO Ernie Cormier told us once, "it is a Google Market." Yet, there has been confusion between what developers and publishers are supposed to use, AdMob or AdSense? Google clarified what each service is for last week.

Mobie analytics company Flurry released research today that shows that the available inventory for mobile advertising could absorb all Internet advertising. That means that available display ad spots for iOS and Android could take over just about all revenue for Internet advertising.

Now, while mobile growth has been staggering over the last two years, there are several aspects to keep in mind here that Flurry does not touch on. Foremost, Flurry is taking into account the total amount of inventory available for the more than 600,000 apps available between Android and iOS. That does not necessarily mean that most apps make attractive targets for advertisers.

Mobile advertising company Nexage announced today that it will support rich media ad units using the ORMMA standard. Nexage is adding ORMMA (open rich media mobile advertising) compliance to both iOS and Android software developer kits to deliver rich media ads across its revenue platform that includes a robust real-time bidding (RTB) service.

Nexage now supports both ORMMA and VAST (video ad serving template) rich media standards, which gives it a head up in the availability of ads that the platform can support. The Nexage ORMMA support will give developers and advertisers another major avenue to monetize mobile content outside of the major channels provided by Google and Apple.

If you're a long-time reader of the many dozens of blogs out there, no doubt you've run into inline contextual ads - those double-underlined terms that bring up little video screens when your mouse passes over them, courtesy of such providers as Kontera and Vibrant Media. Advertisers generate campaigns around a handful of words, and whenever those words appear in the articles of participating sites, they instantly become ad triggers.

This morning, a new advertising platform called Stipple announced it has built a similar kind of platform around images, based not on text matching but image pattern matching. Stipple's platform examines images for similarities to pictures that advertisers provide, such as an article of clothing or a particular style of purse or a certain vehicle. Whenever the reader's mouse pointer passes over them in a picture, up pops a little screen, perhaps with a price tag and links to a vendor.

His vision was to internationalize the oversight body of the Internet naming system, to structure it less like a spider and more like a starfish. (A starfish, you see, can regrow lost limbs.) To some extent, the dashing security expert Rod Beckstrom has accomplished that as President and CEO of ICANN since mid-2009, most notably by removing the U.S. Dept. of Commerce from its direct oversight role over ICANN.

Come the end of his term next July, Beckstrom will leave the President and CEO role of ICANN, presumably to resume his career as a world-renowned security expert. But in the twilight period of his term he may have to fight at least two more significant battles, neither of which may conclude before his departure. First and foremost is ICANN's adoption of a controversial generic top-level domain (gTLD) plan for the domain name system - one which would give any applicant with $185,000 to spare (PDF available here) a new root domain of its own alongside .com, .net, and .org.

Jumptap, a mobile ad targeting company, announced new partners today that will help the company acquire off-line data about consumers. That data can help app developers target ads at users. Jumptap has partnered with Targusinfo, Polk, Acxiom and Datalogix to add data such as purchase history and vehicle and market segmentation. While consumers may not like the idea of having specific ads targeted at their mobile devices, it is an effective way for developers to help monetize their endeavors.

Offline data can vastly increase Jumptap's ability to target ads. Each of the four new partners specializes in a different category of offline data (see below for more details on each). Yet, the words mobile, targeting and advertisements set off alarm bells in consumers' heads. Just as location is a sensitive issue, targeted advertising stokes the consumer fear of privacy violations, warranted or not. Jumptap aims to keep the balance between using data to target ads that will help developers make money and respect consumer privacy.

YouTube announced this morning that its three-year-old Promoted Videos advertising program has now shown one billion videos. That sounds pretty great for a website that was widely believed to be a giant black hole for bandwidth and money.

When viewed in context, though, it sounds a little less amazing. This spring the site announced that it is now showing viewers more than three billion videos every single day. So one billion views of promoted videos seems like a pebble tossed in a very big body of water.

Ansca Mobile, in partnership with InMobi and PapayaMobile, has today announced LaunchPad, a suite of marketing and analytics services targeted towards mobile application developers using Ansca Mobile's Corona SDK. The services will allow developers to better market their apps, increase distribution, improve monetization and better understand their audience, the companies say.

How do you leverage an attention economy in a newsfeed world? If you're a brand on Twitter, you can now pay to give your Tweets privileged placement in the streams of your followers.

Twitter has long promised that when advertisements came to the stream, they would be served up in an interesting way. Indeed they have. Now, no matter what all your Twitter buddies are chattering about, no matter what time of night or day you open up Twitter.com and look at your stream of Tweets, any participating brands you follow (Groupon, Starbucks, Best Western, etc.) will have their most recent Tweets conveniently placed at the top of your page. For a fee, which helps Twitter bring home the bacon and keeps all the Tweets flowing. I like it. I think the parallels between this and Google's advertising products are meaningful.