affiliate marketing - ReadWriteWeb http://www.readwriteweb.com/feeds/tag/affiliate marketing en Copyright 2009 Richard MacManus readwriteweb@gmail.com Tue, 24 Nov 2009 12:40:23 -0800 http://www.sixapart.com/movabletype/?v=4.23-en http://blogs.law.harvard.edu/tech/rss Google Sells Performics Search Marketing Business to Publicis Groupe publicis.pngGoogle has just announced that it will sell its Performics search marketing business to Paris-based Publicis Groupe. The deal is expected to close in the third quarter of 2008. Google acquired Performics when it bought DoubleClick and after this deal closed in March, Google had already announced that it was going to split up Performics into a search marketing and an affiliate marketing division. Google rebranded the Performics affiliate marketing business in June, but hadn't announced any plans for the search marketing business until now.

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]]> Publicis Groupe is one of the world's largest advertising holding companies and is headquartered in Paris. Its portfolio ranges from traditional television, magazine, cinema, and radio advertising, to a number of agencies focused on Internet marketing. According to Google, this makes Publicis an ideal buyer for Performics.

Google obviously does not want to be in the search engine marketing business. This would create a constant conflict of interest inside Google and the company would hardly be able to keep up any appearance of objectivity.

As we reported in June, Google already rebranded the affiliate network side of Performics as the Google Affiliate Network. At that time, we noticed that this rebranding was only done half-heartedly, as Google basically only put a new store-front on the old Performics Affiliate Network. By now, the user interface has seen a refresh that is more in line with Google's regular properties.

]]>Discuss]]> http://www.readwriteweb.com/archives/google_sells_performics_search_marketing_business_to_publicis_groupe.php http://www.readwriteweb.com/archives/google_sells_performics_search_marketing_business_to_publicis_groupe.php News Wed, 06 Aug 2008 09:25:28 -0800 Frederic Lardinois Google Rebrands Performics: Launches Affiliate Network gaffiliate-net-logo.png

Today, Google announced that it is rebranding DoubClick's Performics Affiliate as the Google Affiliate Network.  Google acquired DoubleClick in March 2008 for $3.1 Billion. The Google Affiliate Network is not yet integrated into Google's AdSense and will continue to be hosted at ConnectCommerce.com for the time being. Companies currently featured on the network include Target, Kohls.com, Citibank, Circuit City, Zazzle, Bank of America, Verizon, and Barnes & Noble.

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]]> It's interesting that Google seems to feel enough pressure to only half-heartedly rebrand Performics. While the login page is very much in line with Google's other products, it only redirects users to the old Performics page. Also, under its AdSense banner, Google is already offering a number of pay-per-action options (though at least in name, this is still a beta).

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Google is clearly trying to expand its advertising portfolio both for publishers and advertisers. Chances are that Google will integrate the Affiliate network into AdSense in the long run. Given the synergies between the two, it does seem strange, though, that Google would not be doing this already. But then, Google does often seem to take a rather long time to integrate its acquisitions (just think GrandCentral of Jaiku).

Google is only slowly opening up the Affiliate Network to new publishers. Those interested in signing up are currently being forwarded to an application form.

]]>Discuss]]> http://www.readwriteweb.com/archives/google_affiliate_network.php http://www.readwriteweb.com/archives/google_affiliate_network.php News Mon, 30 Jun 2008 11:50:16 -0800 Frederic Lardinois