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News360, a personalized news reader on the major mobile and tablet platforms, has added Google Plus integration using the newly released Google Plus API. News360 started off as a simple aggregator, but its 2.0 version launched in August added machine learning smarts to crawl users' feeds and learn what topics interest them.

News360 now personalizes the news using Facebook, Twitter, Google Reader, Evernote and Google Plus, providing a comprehensive picture of a user's interests. The developers found that the long, in-depth updates users post on Google Plus are rich in semantic data that can improve personalization. The personalization syncs between the tablet and the desktop Web version, but the mobile versions don't have it yet.

News360, a news reader app available on most mobile devices and tablets, has just announced version 2.0, which adds a layer of personalization to the news shown to each user, whereas it was just an aggregator before. The update also launches a beta Web version of the service, so you can use it on the desktop. Finally, the new version adds a timeline view, which allows you to track a story's development over time.

When News360 launched, it simply pulled in coverage of stories from multiple sources, like Google News does, as well as Twitter discussions of the topic. It offered a few ways for users to go more in-depth, with image galleries, great definitions of terms and the ability to manually add more personalized feeds by topic. It certainly provided more content than a human-curated service, like Newsy, but it lacked that human quality of editorial discernment. The new personalization layer in News360 is still automated, but it harnesses the user's own human qualities.

Aggregation and curation are seductive arts - they feel like they're within anyone's reach, they seem limited only by imagination and discerning taste and they can create a magical experience for audiences. The web is filled with people who think they can create new aggregation services that people will love - and in many cases those people are right. Aggregation can be awesome.

Not everyone sees it that way, though - especially among the aggregated. Yesterday the popular but new iPad app Zite, which calls itself a Personalized Magazine, got a nasty Cease and Desist letter from 10 big media companies very unhappy with the way their original content was being aggregated. The companies said Zite is manipulating their content without their permission and stripping out the ads. Zite says it's respecting what's communicated in the code on pages it indexes and that it's willing to change on request. The tone of the industry letter is so noxious that I was immediately sympathetic towards Zite, but looking at the details and talking to the CEO of competitor Flipboard makes me think maybe this trailblazing startup took things a little further than it should have. I don't know, I'd like to know your opinion.

Since the device's release 2 months ago, many have praised the iPad for its media consumption capabilities while admitting that media creation is not its strong suit. It may not be the best device to compose a day's worth of emails, but watching video and reading books and news on the large touchscreen is certainly a compelling experience. Feeds are one of the most efficient ways to quickly consume large amounts of information from the Web, and feed reading service Netvibes is bringing their popular Web-based experience to the consumption-friendly iPad.

Mozilla Labs has launched a new "lifestream" platform called sudoSocial. Pulling its name from the Linux command "sudo" which allows users to run programs with other, usually elevated privileges, the sudoSocial publishing platform aims to give you both access and control over your many online identities.

Although sudoSocial would be suitable for curating any stream of content, explains the introductory blog post, in its early, still rather sparse format, it's better for personal homepages that aggregate your various feeds, like Flickr photos and blog posts, for example.

When Google announced the launch of the new Buzz API yesterday at the Google I/O developers conference, I spotted an application in their partner lineup which hadn't yet crossed my radar: Vinehub. After having initially spotted their logo in the Google blog post containing details regarding the official announcement, I clicked through to the Buzz Featured Apps page to check it out. But here, the service was nowhere to be found.

A visit to Vineub.com satisfied my curiosity, though. It appears that Vinehub is a new social network aggregation application, in the same line as FriendFeed or even Buzz itself, except with one major difference: it doesn't just pull in updates for liking and commenting, it sends them out too.

Regator, the human-curated blog directory and news aggregator, just relaunched with a vastly improved and easier to use design, an improved search engine, and tight integration with Facebook Connect and Delicious. Regator's mission is to aggregate the best content from blogs across over 500 categories. To do so, Regator's editors created a vast directory of the best blogs on the Internet, with topics ranging from tech news and politics to tourism and beekeeping. The service's algorithms then create front pages for every topic that includes the most popular and interesting articles from these blogs, as well as an index of related posts and lists of trending topics.

Lili Cheng, General Manager of Microsoft's Fuse Labs, announced the debut of Spindex, the company's stab at a dynamic social media aggregation tool.

Aimed at bringing together the varied strands of a personal web at each point of a user's online experience, Spindex is currently only available in a tech preview.

Do you like social aggregation and tracking services like FriendFeed, Google Buzz and Cliqset? If so, there's another startup launching today that wants your attention: Strings. This service is focused less on social content sites like flickr and YouTube (although supported) and more on traditional online activity like clothing purchases from JCrew or Saks, groceries from Amazon Fresh, beauty products from Sephora and a slew of other purchases from web-based shopping sites.

But before you rush to sign up with yet another activity aggregation service, it may be time to pause and think. Do the benefits of seeing your friends' purchases on sites like Strings and the online shopping tracker Blippy outweigh the risks of handing over login credentials to these third parties?

A month ago, Adam Duffy and Sean McCullough were diligently preparing for the acquisition of their Tulsa Oklahoma-based company Ping.fm. ReadWriteWeb covered the Seesmic deal in early January and since then the duo has moved to San Francisco to help get their product inline with the twitter client. ReadWriteWeb caught up with McCullough to find out what's changed since the acquisition and what early-stage entrepreneurs can learn.