Installing Echo is just as easy as installing the plugins of its competitors like Intense Debate or Disqus - which is dealing with a major spam problem these days. JS-Kit provides plugins for WordPress and Blogger, as well as a code-snippet for other blogging platforms.

The Best Things in Life Aren't Free

It's important to point out, though, that the most interesting features, including real-time updates and comment aggregation from third-party sites like Twitter and FriendFeed are not available in the free version of Echo. The free version includes most of the core features of Echo, including the ability to share comments on Twitter and Facebook, nested replies, moderation tools, and customization.

For $98 a year, paying users will get access to Echo's aggregation features and real-time updates. JS-Kit also offers a white-label solution with priority support, as well as OEM integration.

It's good to see some development in the blog commenting market again. After a flurry of announcement and product releases last year, development and new product releases markedly slowed down this year, even though the growth of Twitter and Facebook only intensified the problem of comment fragmentation.

When browsing through the available videos, you can choose to view the most popular or the newest, and you can narrow your selection by category. Currently, those categories include business, design, documentary, education, entertainment, film, humor, music, politics, sports, and technology.

As you surf through Nizmlab, you're more likely to find videos of unique animations, artistic inspiration, or - let's be honest - those offbeat and odd art films that frankly don't seem to have much of a point, but are pretty to watch. That's not to say that there aren't humorous videos on the site, but they're more likely to be a dub of a Billy Mays commercial, a comedic work of art in and of itself, than, say, the latest beauty queen to bomb when giving a speech.

Of course, here and there, some less sophisticated videos slip into the mix - like this one of a soccer ball to groin and face - ouch! But, we suppose even sophisticates need a little base humor sometimes, too.

Still, our overall take on Nizmlab is that it easily fits right in with the other sites for visual inspiration, like We Heart It, FFFound, Vi.sualize.us, and others. In fact, we would even consider adding it to our list of sites for finding wonderful things.

The way that Nomee's CEO Kevin Mokarow describes his new Adobe AIR application is that it lets you follow "people, not web sites." This is accomplished through the creation and exchange of "Nomee cards." In your card, you enter in your contact information and your social networking profiles from sites like Facebook, LinkedIn, Twitter, and hundreds more - anything with an RSS feed is supported. By creating Nomee cards for select groups, you can specify who gets to see what information. For example, if you want to share your card by posting it to your blog, you may want to include your Twitter, FriendFeed, and MySpace information, but not your Facebook profile. For your close friends, however, you could share a separate Nomee card which contains your Facebook profile info, too.

Nomee also provides pre-built cards for certain high-profile persons including celebrities, sports players, and the occasional politician (yes, it's Barack Obama). Anyone can subscribe to these cards just as anyone can subscribe to yours - and you don't have to reciprocate by accepting their card in return. It's entirely a one way experience.

Within the Nomee application the cards can be organized into groups and clicking on any user's information will display the number of updates per service in a very iPhone-esque fashion. You can also view a stream of that person's most recent updates across all their networks.

Some Issues

Obviously, keeping track of all your friends and colleagues in Nomee could be very inefficient since you have to click on users one-by-one to see their respective streams. The only other option for seeing friends' updates is turning on the desktop alerts - a feature you'll either love or hate. If you only have a few contacts, it may be nice to get the occasional pop-up, but most of us would be overrun with alerts.

The company intended this application to be a way to stay tuned into what your friends and other contacts are up to, but outside of those pop-ups, its interface makes this relatively time-consuming and inefficient. However, in playing with the application ourselves, we saw the potential for it to become a social address book. Of course, transforming the app from a stream-based aggregator to an address book would require some additional work on the company's part.

Still, the idea is intriguing - an address book that's filled not only with traditional contact info, but also with the status updates and other social data produced by that contact across the social networking arena. That could actually be a useful desktop application. Add a mobile sync feature and there could really be something there.

In order for this to come to pass, though, Nomee would have to add a lot more features. For example, it would have to allow you to build contacts on your own and it should let you accept vCards from others which you could then customize by entering in things like their Twitter username, etc. Supporting a standard like vCard is important because you can't assume that everyone is going to be creating these "Nomee cards."

At the moment, Nomee is somewhere in between web-based aggregation portals like FriendFeed (or, these days, Facebook's stream) and desktop-based AIR apps like TweetDeck's Twitter-tracking tool. The company needs to decide how committed they are to being an aggregation tool versus a social contact organizer. If it's the former, the current iteration somewhat fails for anyone with a decent amount of contacts to follow because it's just inefficient to track updates with this app. But if it's the latter, after some work Nomee could become a useful way to pull up contact information while also seeing a person's latest social activity.

We suppose that, to a point, you can use Nomee in this way right now. However, you're restricted to those who already have Nomee cards - which includes very few "real" people at the moment. (All you have are celebrity "news makers.") And without real people to follow, there isn't much you can do with a social application.

As of now, LifeStory only displays your updates from within Bebo. While LifeStory features an interesting user interface, it would be nice if it could also (optionally) pull in updates from your activity stream.

In the long run, Bebo is also planning to allow its users to subscribe to updates from brands, bands, and celebrities, whose updates will then appear in their LifeStory timelines.

Lifestream

The new lifestreaming feature was built on top of SocialThing, a small startup that AOL acquired last year while it was still in private beta testing. The new Lifestream looks like a very basic version of FriendFeed, though it doesn't feature too many functions besides the straightforward aggregation of updates from you and your friends. The simple fact that it also aggregates your friends' updates, though, does give it an edge over Facebook's newsfeed.

New Layout

In addition, Bebo also introduced a new layout for its user profiles, though Bebo's users seem to be rather unhappy about this change.

Differentiation through Aggregation

According to the Guardian, Bebo argues that it is different from Facebook, because "Facebook is a closed, proprietary network that brings friends together through one website."

Clearly, Bebo is trying to differentiate itself from other social networks by becoming more of an aggregator. Thanks to Bebo's SocialInbox, you could already aggregate your friends' updates on other services, even if they aren't Bebo members. Bebo also allows you to check your Gmail, Yahoo Mail, and AOL Mail accounts from within the service.

McCarthy tends the gears of Techmeme, makes sure the content on the site remains of high quality and helps ensure the inclusion of new and important voices. It sounds like an awesome job and one that has probably never existed before - a half woman, half robot, news gathering machine. How can you get your blog on Techmeme? What's in the future for the site? We asked Megan in the following interview.

Marshall Kirkpatrick: What do you do all day? I imagine you standing next to one of the most awesome news discovery machines available, tending it, making sure it keeps running smoothly, and looking out beyond its reaches to feed it things it hasn't gotten to yet itself. Is that an accurate picture?

Megan McCarthy: That is fairly accurate, actually. I make sure that the news on Techmeme represents an accurate, current, and full overview of what's happening in technology right now. So, that's trimming back stories that aren't relevant, adding in viewpoints that ought to be heard, etc.

Marshall: Can you tell us a little bit about your personal background?

Megan: My personal background is a little varied. Prior to [writing for] Valleywag, I bounced around a few different jobs and places and never really found a niche. I lived in Hawaii for a few years, had various office drone jobs and other gigs to pay the bills (Nanny, bartender, coffee server). But I loved following technology and reading about what was happening in silicon valley - and I've been a news junkie since I was young.

News Selection and Twitter Tips on Techmeme

Marshall: So, did your coming on board "break" the "objectivity" of the site?

Megan: Techmeme is biased and has been so for a while. If you read Gabe's post announcing the addition of an editor, he makes that point.

What do you think, though? What changes have you noticed since I joined?

Marshall: I have noticed no changes to story selection, perhaps less wonky stuff. I've always considered Techmeme a very reliable source of news and I think you're doing a good job continuing that tradition - but there were certainly some people who grumbled about the human touch being formally introduced, an editor.

Megan: I think some of those people might grumble about anything.

Marshall: How can new bloggers get indexed on Techmeme?

Megan: We just introduced a program where people can tip relevant posts to us through Twitter. Anyone can tip any post they think is relevant to us.

Marshall: How is the new Twitter tips program working out? I see a lot of stories go up with thanks to Twitter, quite a lot - is it changing the face of the site substantially? Changing the content?

I see a handful of people getting thanks over and again, I imagine there's limited participation so far but how does the algorithm determine whose tips to accept and whose not to?

Also, a lot of people are sending tips regarding their own stories - is that ok? Even mainstream media outlets.

Megan: I don't think it's changing the content overall. Many of the stories that are tipped are ones which are worthy of a Techmeme headline. Not everything that gets tipped to us gets on the site. There are two situations that I can think of where the tip program does affect the content: It can help surface breaking stories faster, and if there are two similar stories from different outlets and someone cares enough to tip a certain one, that will probably effect which one ends up as a headline on Techmeme.

As for people tipping their own stories... personally I'm not completely opposed to it. If a writer has a breaking story that he or she wants to let us know right away, that's a good way to do it. But, they should keep in mind that their twitter handle will be credited with tipping us to the story. If "Thanks: Marshall" showed up next to every Techmeme headline you get, people might put two and two together and think that you really like your work.

To my knowledge, the identity of the person tipping the story has no effect on whether or not it will show up on the page. It's about the post itself.

Marshall: Well, if shame and loads of people saying "you're an f*ing jackass" was sufficient deterrent to anti-social behavior in social media, then...[indecipherable, record of this part of the conversation lost forever.]

Megan: Ha. Is he though?

Marshall: Oh I'm sure he is. ANYWAY. Is accuracy taken into account on Techmeme?

Megan: Accuracy is absolutely taken into account on Techmeme. That's one of my goals, anyway. If there's a post which has a lot of buzz around it, which turns out not to be true...

Marshall: What does that look like? Are you like "Steve Jobs is NOT out at Apple, I don't believe those reports! Story...gone!"

Megan: Or, a story that says "Steve Jobs NOT out at Apple" gets published next to the earlier, erroneous rumor.

Marshall: Then you yank the false story?

Megan: Either yank it or surround it with stories pointing out *why* it's false. Sometimes the false rumor becomes a story itself and yanking it can be jarring. We want our readers to be able to visit the site and know what's going on in technology - to know what people are talking about. The earlier rumor would probably be replaced as the top story by one with the correct information, but yanking it without giving our readers full context of the overall arc might be a bit jarring.

Marshall: You have to be reading a lot of these stories in great detail. What time does your work day start and end?

Megan: I start around 7:30ish and end later than that. News never stops!

The Future of Techmeme and Other Aggregators

Marshall: So, everyone wants to be an aggregator these days. All the young kids are like "mommy, I'm going to grow up to find recommended stories for an online news publisher."

What kinds of things do you foresee becoming points of leverage for content aggregators and news discovers in the future?

Megan: I think a reliable real-time web is going to have the greatest impact on aggregation services. I'd love to be able to see stories from sites as they're published, without a lag.

I hope that quality, accurate, and speedy stories get rewarded by receiving more attention - and that new voices are discovered and make the media chorus sound fuller and stronger.

You were asking me about my electric sheep dreams.

Marshall: Are you a cyborg?

Megan: Depends on my mood.

Marshall: At least between 7am and 7pm?

Megan: That sounds about right. This is super-nerdy, but reading an overwhelming amount of news is something that I rather enjoy doing.

Thanks to Megan McCarthy and Techmeme for doing this interview and doing the things they do each day - help us find the hottest conversation in technology. We appreciate it. You can find Megan on Twitter as well. Photo at top by Scott Beale

When we say that semantic technology has a whole lot of awesome potential, this is a fun example of what we're talking about. If it can be done for restaurants, we expect similar analysis of online sentiment can be sold for all kinds of different real-world sectors.

Now restaurant owners can subscribe to receive a PDF of their monthly reports for an introductory price of $15 and a regular price of $25 per month. (Here's a sample report, in PDF format.)

Simple charts and a straightforward presentation can offer restaurant owners nervous about the Wild West of online opinion a bird's eye view of what's really going on, month by month. On the down side, the reports may enable those business owners to spot and track down negative reviewers to hassle them for the injustices they've no doubt done to a fine eatery.

Think many restaurants will go for it? That depends on how it's marketed, but we expect that today's coverage in the San Francisco Chronicle will help.

We first reviewed semantic and natural language processing review aggregation service BooRah this Spring and said we could foresee giving up Yelp for it. Then in December we called BooRah one of the Top 10 Semantic Web Products of 2008.

Now this latest offering has got us really excited; its simple utility and mainstream appeal are really compelling.

We love the idea of selling aggregate reports of online activity, intelligently analyzed, to mainstream businesses effected by online activity. Sales, marketing and PR firms have paid hefty sums for these kinds of reports, often clumsily gathered and presented, for years. Aim the semantic web at the problem, give it a good price point and offer it to a very large sector of businesses and we may just see some action in the semantic technology sector after all.

Update: Our original title for this story referenced Yelp, whom we mistakenly thought were included in BooRah's aggregation of reviews. Yelp contacted us to say that they are in fact not included. We hope that will change soon - it would only make both sites more useful.

Today Taylor McKnight launched a new site that he's been working on since Spring, and he says it's like Hype Machine for standup comedy.

The premise is simple, though the site doesn't offer any details about how it works on the back end. TheLaughButton aggregates stand up comedy MP3s and videos from around the web. You can listen to "editor selected" favorites, to a random selection or to the most popular short comedy files as voted by users of the site.

The four person team behind the site curates the large collection and it appears there's about a thousand audio files up now. That doesn't sound like so much, until you think about 14 from Bobcat Goldthwait, 53 from Dane Cook, 100 from Bill Cosby and 178 other comedians represented on the site. Who needs more comedy than that?

There's no account creation, at least so far, there's not much of anything beyond guffaws, voting and links to search Amazon.com to purchase full albums from the comedians you like.

Poking around the site, it looks like TheLaughButton may eventually enable visitors to grab widgets to display their favorite comedy on their sites and collect affiliate payments from album purchases made through their widgets.

McKnight says there's an iPhone app in the works as well - an aggregation of comedy and music content in one interface.

This All Makes Sense

Comedy is something people search for a lot on the web. Voting for the best comedy makes finding good content all the easier. Letting people put a widget of their favorite comedy on a site and sharing the money made from sales is a very smart way to spread TheLaughButton all over.

If McKnight and a loosely associated group of people who seem to be involved with the project are able to give it the push it will need to go beyond the inherent search power the content has - this site could end up doing well.

In the mean time, it's a fun place to hang out.

Photo of McKnight by Flickr user kaekae0318.

McCarthy's new job is really interesting in a number of ways. Rivera says with her addition "it really feels like the age of the news cyborg has arrived." It's also very interesting because of who McCarthy is. Most of all it's interesting because it's an absolute dream job for any tech news junky. We discuss the hire in depth over on Jobwire, our site dedicated to covering new hires in tech and new media.

Installation

Artiklz currently directly supports Blogger, TypePad, Movable Type, and self-hosted WordpRess blogs, though you could theoretically install it on any web site. To install it, all you have to do is to sign up and put a short snippet of code into your site's html code.

If you want to see what comments Artiklz would aggregate for your own blog, you can try this very straightforward demo here (you might have to reload the page before you see your comments).

The basic layout of the Artiklz blog widget is very plain, but you can add your own custom CSS to make it fit in better with the design of your blog.

Tracking and Notification

Another nice feature is Artiklz' ability to notify you by email, SMS, or instant messenger (only Google Talk and Jabber are currently available) once a new comment is made about your post on any given service.

You can also add a badge to your blog that gives your readers the option to be notified when you post a new article, or when somebody leaves a comment on a given post. You can also track a specific person's comments across the web.

FriendFeed

One feature we really liked about the Artiklz FriendFeed integration is its ability to bring in comments from across FriendFeed, while other plugins often only aggregate comments from the first post on FriendFeed, but ignore those from links shared later on.

Competition

We like the fact that Artiklz tries to appeal to both bloggers and readers, and that it supports a very wide range of services. It does not directly compete with JS-Kit, SezWho, or Disqus, as it neither provides any reputation management functions, nor its own commenting or comment management features. Instead, it is squarely focused on aggregating comments.

Verdict

In our tests, Artiklz performed just as advertised and if you are a blogger and concerned about comment fragmentation, we recommend you give it a try.

With the new SmartSpace service from GoDaddy, anyone can create a personal web site which aggregates your activity from across the social web, combine that with other sources of news and information, and then create a personalized start page containing everything of interest to them. The service can also be used as a blogging platform with social elements like chat already built in. The idea is that you can use the SmartSpace platform to create the kind of site that's right for you, whether that's a social network of sorts, a traditional web site with social elements, a place to host your podcasts, or whatever else you want.

SmartSpace is designed to be easy to use, even for non-technical users. With a click of a button, you can grab content from sites like flickr, YouTube, Google News, Facebook, MySpace, or any other web site that offers an RSS feed.

You can even customize this content to your own personal preferences. For example, if you only want to see Flickr photos of lolcats, you can just type in "lolcat" in the tag field provided. Alternatively, you could select the RSS feed of a particular person's photos.

In addition to this dynamic content form across the social web, GoDaddy also makes available various pre-selected news feeds which you can add if desired. This content is categorized by subject, and is similar to the types of selections that many of today's personalized homepages offer.

Chat & Email

The Chat application lets you have online text conversations right on the site. With the included administrative controls, you can launch a room, invite users, ban users, and participate in both public and private chat sessions. Again, there's nothing technical involved in adding this to your page - the app is already set up and ready to use. All you have to do is make a few choices about how it's displayed and whether it's loaded by default when you log in.

Also, because SocialSpace users have purchased a domain name via GoDaddy, there's an option to set up email addresses using that name. The interface for doing so is much easier to manage than GoDaddy's usual UI for creating email addresses (an ugly and geeky interface). Here, you're basically able to push a button and set up multiple email addresses associated with your domain. The inboxes for these can then be added as widgets to your homepage.

Photo Albums

If you don't keep your images online with a web service like Flickr, you also have the option to make your SmartSpace an online photo album using the SmartSpace photo application. With this, you can upload photos from your computer and then share those photos both publicly and privately in albums that are added to your page.

Web Site and Blogs

For text-based content, you can choose to either add a web site or blog to your homepage. With these options, you can select from a number of pre-built templates to configure the site. Although not as robust a platform as WordPress, the blog will probably work fine for casual users who want to take advantage of the other elements of the SmartSpace service.

Just Another Personalized Homepage Or A New Type Of Social Network?

SocialSpace could be linked to some patent filings the company filed earlier this year which describe a web portal that functions as a social network aggregator. According to those filings, the aggregation could be done using login systems like OpenID. Although there's no mention of OpenID integration in the SmartSpace support documents yet, we hope that integration is something they plan to add in the future.

Still, even without OpenID, what GoDaddy has launched today is a viable competitor to the other personalized homepages out there like iGoogle, My Yahoo, Netvibes, etc. But GoDaddy's SocialSpace goes beyond what those sites offer in a number of ways. Although widgetized content like photos and RSS feeds can be added to nearly any start page today, GoDaddy actually lets you own a domain name, set up a blog or website and then easily, instantly turn it into a personalized social network that aggregates content from the social web and includes chat functionality for instant interactions with your friends.

Will SocialSpace kill MySpace and Facebook? That's highly doubtful, but it could be a nice aggregator for those looking to establish a web presence with minimal work. And because it's from GoDaddy, a household name thanks to their high profile TV commercials and ad campaigns, this move also represents what may be the final leap where "social media" fully crosses over to the mainstream use and acceptance.

More Info

Prices for SmartSpace start at $4.99/month for 2 months. From there, the prices are as follows: 12 mo: $4.74/month, 24 mo: $4.49/month, or 36 mo: $4.24/month. You can watch a short introductory video here. ]]>Discuss]]> http://www.readwriteweb.com/archives/godaddy_unveils_mainstream_social_web_aggregator.php http://www.readwriteweb.com/archives/godaddy_unveils_mainstream_social_web_aggregator.php Products Mon, 13 Oct 2008 10:45:00 -0800 Sarah Perez The 20th century news and stock ticker used to be one of the most archetypal images of newsrooms all around the world. It was timely and exciting, if a bit impersonal, for editors to watch the wires for breaking news from the big news syndicates and select stories to run in the local paper. That ticker doesn't print everything out any more, though, and a constant stream of news is something that millions of consumers now see for themselves inside their RSS feed readers.

How are newspapers adapting to digital syndication? Today the Associated Press announced that more than 500 newspapers are using their service called the AP Member Marketplace. To web savvy consumers, the Marketplace might look like an RSS reader that publishes selected stories to a webpage built out of Del.icio.us badges. It's a pretty interesting program.

The AP Marketplace interface looks like a sophisticated, multi-media RSS reader but with limited sources. Publishers set up a workflow that lets editors send selected media items directly from the reader out onto the paper's website.

Below, the AP newsreader, click to view full screen image.

It's very reminiscent of of the CMS built by the Crowd Fusion team, which we profiled last week. There's one huge difference though between the AP's project and things like the Crowd Fusion project, the red-hot world of cool-hunting aggregation and even the new publishing strategy of web giants like Yahoo and AOL. The AP service finds and publishes AP stories, not content from around the whole web.

There was a time when it must have been hard to imagine getting more news to choose from than what the wires brought publishers each day. That time has passed and while the small Midwestern US newspapers that the AP highlights as happy users of the Marketplace may be on board - it's hard to say how for how long readers will remain excited about AP fueled news websites. Especially once they discover a little more about how the internet works. (We don't mean to be critical of Mid Westerners, they were just the demographic of several AP demo sites.)

The online research tools used by financial professionals, for example, could probably slap this service both ways to Sunday before it knew which way was up. The AP says, though, that many local papers find their readers overjoyed with the breadth of topical AP content published to content sections or niche websites.

Left: The North West Arkansas biker scene had nothing like this news site before the AP Exchange came to town, the AP says. This kind of site does look like a good idea for everyone.

Training Component

One very interesting part of the AP Marketplace is that it's very search-centric and the wire service offers weekly 30 minute-long classes in online search skills. The AP Exchange School of Search is a great idea.

Not all parts of the program are working well, admittedly. The Exchange "blog" and community on Ning are dead, for example. Perhaps early participants learned enough to escape out into the web at large.

News Publishing Around the Web

A year ago media analyst Jeff Jarvis wrote an excellent post about what Editor 2.0 jobs are shaping up to look like. Two years ago we wrote here about some of the exciting things that AP competitor Reuters is doing. [Disclosure, the Reuters semantic web project Calais is now an RWW sponsor.] The media business blog PaidContent says that the AP Marketplace/Exchange service is pitted against new aggregation services explicitely aimed at replacing the AP, like Politico.

It's a time of deep change in the news media world and though we love the feel of a good local paper and its website - their ongoing success cannot be taken for granted. Tools like the AP Exchange look like a great step to take and we enjoy getting to see what the RSS reader equivalent is inside hundreds of local newsrooms.

FriendFeed had tweaked the beta design over the last few weeks and introduced 'friend lists,' which allow you to organize your friends into different categories and help you to tone down the noise in your main feed. Today, FriendFeed made this beta interface the default for all users.

You can find our review of FriendFeed's latest design change here.

Duplicates

Duplicate shares were always the most annoying aspect of FriendFeed. Whenever a story breaks, a large number of your friends are likely to share it through various services, which creates a lot of noise in your main feed. Now, FriendFeed will group these entries together. Your main feed will only show the first share, and then give you the option to click through to see who else shared the same item as well. Hopefully, this will also mean that discussions will now become less fragmented, as users will most likely gravitate towards those items that were shared first.

One really nice aspect of this grouping is that it works across services, so shared items from Google Reader, for example, are grouped with Twitter messages (and it works with tinyurls, too).

A lot of us here at RWW are FriendFeed users (we even set up our own room) and we are happy to see that the company is still working hard on improving its service by listening to its users.

While SocialThing does the things it does well, it never quite got the hype and user base that its nearest direct competitor Friendfeed has been getting for the last few months. While SocialThing CEO and founder Matt Galligan pointed out to us that he doesn't think SocialThing is actually competing with FriendFeed, the similarities between the two are just too striking.

It is true, though, that SocialThing is less focused on creating an internal community and puts more emphasis on sharing information back to the aggregated services than Friendfeed, especially since they just integrated ping.fm updates.

It will be interesting to see what AOL is going to do with this new property. Chances are that it will be integrated into AOL's new BuddyUpdate service or that the SocialThing team will move over to work on BuddyUpdates while SocialThing itself will become a thing of the past.

With this latest announcement, Facebook is starting to encroach even more on Friendfeed's territory.

Facebook will also handle long comment threats very similar to the way Friendfeed deals with them. The feed will show up to 8 comments by default, with the ability to click and show more - which is exactly the way Friendfeed handles this as well.

Facebook, however, is not going to change the order of items in the Mini-Feed the way Friendfeed does. Friendfeed pushes items with new comments to the top of the page. This approach would probably not be too useful in Facebook, where users typically see far fewer items in their feeds than the typical Friendfeed user.

While Friendfeed aggregates items from a far larger pool of services than Facebook and has a lot of features that Facebook still has to copy, it is clear that Facebook is at least getting some ideas from Friendfeed's (and also Plaxo's) playbook here.

As Corvida noted earlier, the next step for social media should be filtering, which makes the timing of The Filter's launch perfect. As web users and social media addicts become inundated with choices, there's now more need than ever for noise-reduction tools as opposed to just more aggregators.

In fact, Peter Gabriel's own reasons for creating this service echo the complaints of the information overloaded netizen. He says, "the first freedom the internet brought was the possibility of access to any content, at any time, or anywhere. Now that many of us are drowning in choice, we need good tools to help us make smart decisions."

The Filter Homepage

How The Filter Works

Some systems make recommendations based on your actions and history where others leverage the power of the crowd to find the best content, but The Filter combines both methods and uses data learned in one area to augment the other.

When you first sign up at The Filter, you begin by stepping through a brief profiling wizard in order for the site to establish an initial set of recommendations. As you begin to use the site, you can continue to personalize your recommendations in a way that's very much reminiscent of Amazon's "Recommended for You" section. On Amazon, items are rated with starts but The Filter uses a + / - sliding scale instead. However, like Amazon, you can mark items you own so they won't be recommended to you again while also helping the system get to know you better.

Getting to Know You

A second part to discovering your personalized tastes comes from "The Filter" which you download. This tool is a plugin application that works with either Windows Media Player, Winamp, and, of course, iTunes. Unlike other music player plugins like iLike, this piece of The Filter's system is not designed for social sharing, but actively collects data from your computer and sends it back to The Filter's servers. Where iLike uses the data it collects to help you discover friends of similar taste, The Filter solely uses that data for the purpose of improving recommendations.

However, that's not to say there isn't a friends element to The Filter - you can add friends and socialize with them via onsite mail and a very Facebook-esque  "Wall." However, besides inviting new friends via email, there doesn't really seem to be any good way to find new friends whose interests mesh with yours. This is one area where social music services like iLike and Last.fm have The Filter beat. For example, when you're viewing an artist's page, you're recommended more items like that artist, but not the profiles of other users who also like the artist, so it's hard to know where to begin with the friending process.

Another feature designed to improve recommendations is a profile import tool. To give The Filter a jumpstart, you can import your profiles from Last.fm and Flixster into the service to improve your recommendations quicker than if you had to start from scratch.

Is It Worthwhile?

What's most interesting about The Filter is the way that it combines your manually rated items, your buying history, your playing history, and your friends' likes (assuming you can find some) to provide an overall recommendation service. Its ability to stretch beyond just music to include videos, TV, and movies is also unique.

Yet it still feels somewhat lacking when compared to Last.fm or Flixster because, despite the social element it purports to have, it's difficult to locate other users to befriend on the service. Last.fm makes that easy - displaying other listeners when you go to play a song and offering numerous Groups where users can bond around a particular genre or artist. Flixster also has a tab on its homepage to help you "Meet People."

Additionally, the site was slow (although that could be launch day jitters) and occasionally buggy. For example, somehow clicking into the Genres section logged me out. The site's player was good - offering songs I enjoyed - but then again, Last.fm's radio is good too and they also offer software for scrobbling your tracks from your music player back to their site.

The Filter is still an interesting experiment, though. Instead of focusing on just one genre of entertainment, it has taken several different recommendation techniques and mashed them up to provide one overall aggregation and recommendation service for many different types of media.

If they can work out the kinks on the site and enhance the socializing aspect, The Filter could have a shot since it does have some unique features that make it interesting. For example, it offers entertainment news you can subscribe to and it recommends not just web videos, but also movies that go with an artist or band, and vice versa. And since you can continue to use Last.fm and Flixster (and hopefully other services in the future) to enhance The Filter's recommendations, then it's not really necessary to switch entirely. Instead, you can simply use The Filter more like an aggregator and filter for all the activity you do out on the social, entertainment-focused web.