algorithm
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Hacking the iPhone App Store's Ranking Algorithm
If you're a mobile app developer, one of your biggest concerns is getting noticed. Companies like Smule and Tapulous already have recognized brands; however, for the independent app designer, the promotion process requires a fair amount of strategy. One proven method of increasing downloads is becoming listed as one of the App Store's top selling services. We spoke to faberNovel's Baptiste Benezet to find out how indie developers can hack the App Store ranking algorithm.
Hitwise: Twitter Drives Traffic to Blogs and Social Networks, But Not to Retail Sites
According to the latest data from Hitwise, Twitter sends most of its traffic to Google, Facebook, TwitPic, and MySpace. Overall, Twitter sends about 1 in 5 users to social networks and another 1 in 5 to entertainment sites like Twitpic, YouTube, or Flickr. Even though some people think that Twitter is just a 'poor man's email system,' Twitter's clickstream profile is very different from that of most email services.
Hulu Could Bring The Social Graph to Millions
Red hot TV and movie site Hulu has added a major new feature this morning on the one year anniversary of the site. Logged in users are now able to securely pull in their list of contacts from Facebook, Google, MySpace, MSN and Yahoo. The company calls it "Hulu Friends." Though some skeptics have questioned the impact of social video watching, this kind of move is exactly what we've been hoping all sites around the web would do.
Identity providers are now making it easy for 3rd party content sites to turn content consumption into a social activity. From real-time conversation to recommendations, there's a whole lot of potential here. That said, we do have some concerns about Hulu's implementation.
New Twitter Anti-Spam Bot Causes Chaos
Twitter Anti-Spam Bot Punishes Community Managers and Causes Follower Counts to Drop
Did you notice a big drop in your Twitter follower numbers yesterday? It seems that the Twitter team recently decided to step up their Twitter spammer detection, and, in typical Twitter fashion, their algorithm sent the service haywire, leading to yet another sighting of the Fail Whale while the issue was resolved. Meanwhile, Twitterers everywhere were in an uproar over their lost follower counts.
The Decline and Fall of Quality on Digg
If you're even peripherally involved in the social news space you are
probably familiar with the rather rocky relationship that Digg has
with its core community. Fueled partly by a need to counter false
accusations from disgruntled community members who claim that Digg is
rigged (i.e. that a core group of users decide what content is promoted), partly by the desire to encourage non-core members to participate
more passionately, and partly by a need to affect a level of diversity and
equality that would appear promising to potential acquirers, Digg has
changed its algorithm again and again to artificially favor certain
categories over others (i.e. world news and politics over technology)
and to favor relatively new users over long-time, active users.
Alexa Updates Its Web Rankings - Still Not Good Enough
Amazon-owned Alexa has announced a major update to its 10 year old web ranking system. Previously, Alexa's rankings were based solely on data collected from the downloadable Alexa Toolbar, but now the company is aggregating data from multiple sources. That's good news, but it may be too little, too late for a company whose rankings have faded in relevance in recent years.
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